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22 entrepreneurcountry


Tech Tools for SME’s


very day we are bombarded with new products and technological developments that guarantee to revolutionise your business. It’s always hard to decide where to spend your limited budget. We wanted to separate the useful from the useless and take a look at four products that we think could really help your company.


Social Campaigns Many small companies struggle to find the most cost- effective way of promoting their brand. The team at Constant Contact, the online marketing company for SMEs, has launched Social Campaigns, a new component of their already popular marketing tool. Social Campaigns allow businesses of any size to easily publish and manage Facebook campaigns by creating like-gates, customising the page and a simple scheduling tool that cuts down the time needed.


It also has in built reporting so you can measure what’s working and what’s not. Knowing what content is proving popular and what content is turning your fans off can be the single biggest challenge in social media. Social Campaigns is free to start (up until 100 fans) so definitely worth checking out: www.constantcontact.co.uk


“Social Campaigns allow businesses of any size to easily publish and manage Facebook campaigns”


LifeSize Videoconferencing has become a must have for entrepreneurs but for many of us free options like Skype don’t offer nearly the quality or functionality required for business use. However, the paid for options often seem intimidatingly expensive.


This is why LifeSize, the videoconferencing


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