NEWS
IN THE STUDY
IPC Media has launched a major study into women aged between 40 and 60-years-old in a bid to help agencies and clients unlock their commercial power. The study will examine the lifestyles of the women, dubbed GenerationYNot!, looking at their outlooks and spending habits. Sylvia Auton, CEO of IPC Media, says: “GenerationYNot! women are more open, optimistic, and alive to the endless possibilities ahead of them – more so than ever before.” Initial research has already shown GenerationYNot! are four times happier than those under 40, and 98% are responsible for making the household buying decisions. As part of the study IPC will offer brands and agenices a number of partnership opportunities, including a variety of research studies and access to editorial expertise through editorial think tanks. Charlie Meredith, managing director, IPC Advertising adds: “We are challenging the industry not to ignore this powerful and influential consumer.”
SEEING TEAL SIMPLY
BEAUTIFUL Rodial celebrated women of beauty, style and elegance with its third Beautiful Awards held last month. The awards aim to recognise women who embody the global skincare company’s glamorous and elegant philosophy. Winners this year included Elle MacPherson (pictured above), who scooped the award for Classic Glamour, and Talula Adeyemi who took Gold for having the Most Edgy Look. Rodial founder Maria Hatzistefanis added three new categories to the awards this year: the Rodial Beautiful Award, which was won by Yasmin le Bon; Best Make Up Artist, which was won by Charlotte Tilbury; and Best Beauty Pages Long & Short Lead, for which Nicola Moulton from Vogue and Edwina Ings-Chambers from Sunday Times Style scooped gold. The judging panel included Sadie Frost, Jade Jagger and Julien Macdonald, along with a host of other fashion forward names.
8 Pure Beauty April 2012
Lena White donated £1 to ovarian cancer charity Ovacome for every bottle of OPI’s Teal the Cows Come Home sold during March. Teal is the recognised colour for ovarian cancer month, which takes place during March, so Lena White encouraged beauty fans to ‘wear their teal tips with pride,’ helping to save lives by improving women’s understanding and awareness of the subtle signs of ovarian cancer. Ovarian cancer affects one in 72 women of all ages and was historically known as the ‘silent killer’ because of its lack of symptoms. Lena White’s Teal Tips campaign aimed to get women wearing the distinctive shade of varnish in the hope of raising the awareness for the illness and of cancer charity Ovacome. Teal is also an on-trend shade for Spring/Summer 2012. For more information about Ovacome visit
www.ovacome.org.
DOWN TO EARTH Origins is celebrating Earth Month during
April and is offering consumers two ways to show their support. On Saturday 21 April the brand is offering customers a complimentary full size bottle of either its Starting Over Age-erasing Moisturizer with Mimosa, or A Perfect World SPF25 Age-Defense Moisturizer with White Tea when they bring any empty bottle of an Origins skincare product in to stores. It will also be planting a tree for every purchase of a product in the A Perfect World collection from 15 – 28 April. The effort is a result of the brand’s partnership with Global ReLeaf, which plants trees to help restore areas damaged by wild fire across the globe in order to help clean the earth’s air and water supplies.
www.purebeauty.co.uk
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