GERVAIS CAMPAIGNS FOR FREEDOM
Popular British comedian Ricky Gervais is fronting a new global campaign to end cosmetic tests on animals. Cruelty Free International is a new global non-profit organisation that aims to target the 80% of the world that still allows testing on animals. Gervais says: “I am delighted to support the launch of Cruelty Free International, the exciting global campaign to end the use of animals in product testing. Animal testing for cosmetics is still allowed in most of
the world. That means thousands of animals can continue to die for the sake of a new shampoo. We urgently need a worldwide ban on this cruel and unnecessary suffering.” The campaign group has been established by the BUAV, one of the world’s oldest and most respected animal protection organisations. Its aim is to get the issue of animal testing on the agenda of governments across the world. For more information visit
www.crueltyfreeinternational.org.
WINNING
WORKPLACE The Perfume Shop has been voted one of the top 50 places to work in the country. The Times Top 100 Best Companies To Work For announced its ranking and described the retailer as ‘The People Shop’, stating that 82% of its staff love working for the company. The Perfume Shop was ranked 37th overall, but scored particularly highly in the My Team category where it was placed 16th, with 76% of employees saying their team gave them a buzz at work. Michelle Fellows, HR director at The Perfume Shop, says: “The Times Top 100 accolade is fantastic for the business and is a great representation of the family culture within the business. We are very proud of our teams, and their commitment and passion not only to the business but also to their customers. We will continue to invest in them as they make The Perfume Shop the success it has been to date.”
KLEENEX KICKS OFF CAMPAIGN Kleenex is launching a £2 million campaign designed to engage a new, younger
female audience. The Wipe Away Your Day campaign taps into the idea that embarrassing, humorous mishaps happen to young women every day – from calling their boss Dad to slipping over in public – and has used this as inspiration for three 20 second TV ads, and to drive young women to the brand’s Facebook page and Twitter account. The campaign is the first the brand has used that has social media at its heart, says Jenny Beral, brand manager of Kleenex Facial Cleansing: “Our range is designed to be different from others on the market, so our communication needs to stand out too. For too many years, brands in the cleansing category have talked at their audience. Our research suggests that customers would prefer to have a conversation with brands, which is what we are aiming to do.”
TRUE EXCELLENCE
Marie Claire has revealed the winners of its Prix d’Excellence De La Beauté awards, including the three British Jury Prize winners, which were voted for by a panel of the UK’s best beauty journalists. The international panel decided Clarins Extra-Firming Body Lotion and Body Cream, Lancôme Visionnaire (LR2412) Advanced Skin Corrector, Estée Lauder Idealist Even Skintone Illuminator, Garnier Miracle Skin Perfector Daily All-in-One BB Cream, Guerlain Lingerie De Peau Compact and Vichy LiftActive Serum 10 were the world’s best beauty products, while the three British Jury winners were Clinique Chubby Stick Moisturizing Lip Colour Balm in the Best Make Up Categroy; Elizabeth Arden Prevage Clarity Targeted Skin Tone Corrector in the Best Beauty Care Category; and Aveda Inner Light Sheer Mineral Tinted Moisture SPF15 in the Ethical Category. Trish Halpin, editor-in-chief of Marie Claire, says: “These awards are judged by the best in the beauty business, so readers know that the winning products really work.”
www.purebeauty.co.uk April 2012 Pure Beauty 7
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