NEWS
KNOW IT ALL
A round up of the month’s TOP 10 beauty stories
FULL ESTEEM AHEAD Dove is launching a campaign to help women and girls develop a ‘positive
relationship with beauty’. The 2012 Dove Self Esteem Programme will run across the brand’s skincare, bathing, hair and deodorant categories, helping to fund self esteem education in schools. The brand has already committed to providing £250,000 worth of one-hour self esteem workshops in schools, in collaboration with eating disorder charity, Beat. If more than 20 million units are sold Dove will contribute an additional £10,000 for every one million over its 20 million target. Ali Fisher, brand manager for Dove Skin at Unilever UK, says: “We are passionate about our social mission and want to continue our support to help young girls and women develop a positive relationship with their bodies.” The campaign is running until 15 May 2012 and will be supported by a £1.6m marketing spend, including in- store activity and a TV ad campaign.
BIG DEVELOPMENTS FOR VOSENE Vosene has unveiled plans for a series of brand developments that will take place over the
coming year in a bid to modernise its products. The developments are the biggest the brand has undergone in the last 15 years, and are a response to extensive consumer research that highlighted a demand for high-impact, more modern and efficacious hair products. As part of the developments, Vosene is re-packaging three of its existing formulas: Vosene Original Dandruff Prevention Shampoo, Vosene Frequent Anti-Dandruff Shampoo and Vosene 2 in 1 Shampoo and Conditioner, which also boasts a new anti-dandruff formula and, along with Vosene Frequent Anti-Dandruff Shampoo, now boasts a new, less medicinal fragrance. The distinctive new design was decided by more than 29,000 consumers who voted it their favourite of seven new designs that were put to them during the brand’s research. The new bottle maintains the iconic tear drop shape strongly associated with the brand, but is the first hair care brand to use the tottle bottle design, meaning the cap is at the base of the bottle rather than the top. Vosene will also be adding a series of new variants to its range, each of which responds to the requirements of different consumers.
6 Pure Beauty April 2012
www.purebeauty.co.uk
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