Expertise
30 Selling points A brand overview of Eyeko and its key selling points
32 Sweat proof Solutions to common
perspiration problems 19 24
38 Youth club Your guide to beauty for the
teen scene
42 Spring into Summer Introducing the cutest colour
collections for the sunny seasons
48 A close shave The rules of home hair
removal
54 In fashion The hottest beauty trends
for Autumn/Winter 2012, straight from the catwalks
58 Pure Beauty picks The Pure Beauty Team’s pick
of the latest and greatest beauty products
In the media
60 Pressing news Stories, styles and snippets from the nation’s media
62 Caught in the web The best online beauty
blogs, sites and features Regulars
64 Beauty circuit The month’s hottest parties and product launches
66 Giveaways Grab yourself some
gorgeous goodies
Editor: Emily Miller 020 7419 2749
emily.miller@
jldmedia.com
Deputy Editor: Katherine Elliott 020 7843 4316
katherine.elliott@jldmedia.com
Account Manager: Courtney Maggs-Jones 020 7419 2736
courtney.maggs-jones@
jldmedia.com
Account Manager: Aurore Braconnier 020 7843 4315
aurore.braconnier@
jldmedia.com
Designer: Ivan Lee 020 7843 4339
ivan.lee@jldmedia.com
Publisher: Tim Langford 020 7843 4317
tim.langford@
jldmedia.com
Pure Beauty, JLD Media Ltd, 2nd Floor, Centa House, 61 Birkenhead Street, London WC1H 8BB.
Pure Beauty is published by JLD Media Ltd, © JLD Media 2010. All rights reserved. Articles published in this magazine may not be reproduced in any form without the written permission of the publisher. JLD Media accepts no responsibility for advertising claims made in this magazine, nor for statements made in editorial contributions from external sources, or in those reproduced from any other source. All material submitted for publication in Pure Beauty is at the owner’s risk. No responsibility for its return is accepted by the publisher. Pure Beauty contains photographs which may be provided and paid for by suppliers.
JLD Media is not part of CMPMedica, publisher of Chemist+Druggist.
www.purebeauty.co.uk
Editor’s letter It was with great interest that I read the news that Dove is launching the 2012 Self Esteem Programme to help fund self-esteem education in schools. The brand has long been an advocate of natural beauty and was one of the first brands to use ‘real women’ in its advertising campaigns, and this new campaign is a great example of a powerful beauty company doing its best to help children develop healthy body confidence and realistic beauty ideals. The school years are such an important time in the shaping of future confidence, and throughout this time, skincare and make up can make a real difference to how confident teens feel. Take a look at our teen beauty feature on page 38 for tips and tricks to recommend to teenagers in your stores to tackle any beauty issues that may be zapping their confidence. Our In Fashion feature on page 54 may also come in useful for advising teens – and all your customers! – on the beauty trends that are likely to take off this year, taken straight from the Fashion Week catwalks. I hope you enjoy the issue! Emily Miller, Editor
www.purebeauty.co.uk /PureBeautyMagazine @PureBeautyMag
Pure Beauty is available on subscription for £85 per year in the UK. (Overseas subscription rates on request). Discounts for multiple
subscriptions. ISSN 1478-162X
Printed by Stephens and George Ltd. Goat Mill Road, Dowlais, Merthyr Tydfil CF48 3TD.
Average Net Circulation Jan – Dec 11 14,861.
JLD Media is proud to be a member of the Professional Publishers Association
April 2012 Pure Beauty 5
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68