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PureBeauty 17


LAUNCH PAD April 2012 News


6 Know it all This month’s top ten beauty stories


10 Make up focus Make up hitting the shelves


this month


12 Fragrance focus Fantastic new fragrances


16 Skincare focus The best new skincare


launches


19 Body care focus The latest body care


products in-store


22 Hair care focus The hottest new hair


products


24 Launchpad This month’s beauty


launches Shop floor


26 All over the shop The latest news affecting your counters and stores


28 Staff room 29 Big deal


Behind the scenes of the country’s busiest beauty counters


The latest in-store offers Contributors Katie Puckrik


is a journalist and former TV presenter. Her acclaimed YouTube channel and blog, Katie Puckrik Smells, sees her travel the world as a fragrance expert, talking


to and about leading perfumers. Katie Puckrik Smells now receives over 14,000 unique visitors a month. Page 13.


Lisa Riley


has 14 years’ experience in consumer health and beauty marketing, and is a qualified beauty therapist. She joined Weleda in 2004 and as natural beauty consultant,


shares her knowledge with staff and retail partners, advising on a variety of skincare needs. Page 34.


Sam McKnight is one of the world’s leading session hair stylists, with a career spanning three decades. He worked with the major supermodels in the mid 80s, and became


the hairdresser responsible for many of the unforgettable looks of that era. He still has a lengthy celebrity client list. Page 54.


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www.purebeauty.co.uk


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