NEWS
FOCUS THIS MONTH
1. BCBGMAXAZRIA EdP embodies the sophisticated, fun essence of the ready-to-wear fashion brand. Top notes of wild strawberry, black cherry and kir royale lead to heart notes of violet, jasmine, lily of the valley and rose. Base notes of heady musk, orris flower and sandalwood complete the fragrance. The romantic, pink blush bottle personifies the aroma, and the BCBGMAXAZRIA butterfly logo has been transformed into dazzling petals for the cap. Rsp from £44, New Wave Fragrances,
www.bcbgmaxazriagroup.com.
2. Boss Bottled. Sport. is a fresh, stimulating and masculine scent that helps the wearer to ‘focus and mentally prepare for any challenge that lies ahead.’ Top notes of grapefruit, yuzu zest and pink peppercorn lead to heart notes of lavender, cardamom and a subtle aldehyde mist. Base notes of vetyver, tonka bean and patchouli complete the fragrance. The iconic Boss Bottled flacon has been re-interpreted in frosted glass, while the outer carton has a carbon fibre effect. Will Andrews, P&G fragrance creation team, says: “The over-riding olfactory sense is a high- tech vision with clean lines reminiscent of a beautiful, state-of-the art carbon chassis.” Formula 1 driver Jenson Button is the ambassador for the new fragrance. Rsp from £29, P&G Prestige,
www.boss-fragrances.co.uk.
12 Pure Beauty April 2012
www.purebeauty.co.uk
Fantastic new fragrances available in-store
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Sporty scents are everywhere at the moment and you can expect to see many more launched in the run up to the Olympics
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Fragrance...
Trend ALERT
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