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Who’s going to help you sell your home this year?

Choosing the right estate agent is crucial to success in the current tricky property market. An expert from solicitors and estate agents McEwan Fraser Legal has some tips.

Selling your home can be a stressful process, so it’s important to ensure that your agent really knows how to market your property effectively and communicate with you regularly.

Look for an agent that will do the following;

■ Get your home seen by all potential buyers. Unlike years ago when homes for sale were only advertised in the local solicitors or estate agent’s window or local newspaper, most buyers now start their property search online. It’s therefore imperative that along with the usual forms of advertising your agent can cost-effectively get your property listed on every recognised property website.

■ Availability for viewers and buyers. Ask your agent if they open weekends and evenings to answer queries and arrange viewings when potential buyers are most likely to be house hunting. In today’s market every possible opportunity to communicate with viewers and potential buyers must be exploited, so having an agent available in the evening and at weekends can really make a difference to getting your home sold.

■ Communication and updates. No one wants the anxiety of having to chase up their agent for feedback. With today’s communication facilities and technology, your agent should be able to set up an online facility where you can log in and monitor all activity on your home and ensure every enquiry

is followed up. Regular emails and phone calls should be standard.

38 | Clyde Life – April/May 2012

■ Photography and property sales schedule. First impressions count and you really need your property sales schedule to make potential buyers want to view your property. Beautiful photographs and a clear floor plan will make a difference to the appeal of your home so ask your agent if they employ professional photographers to create the best possible photos. Don’t accept poor quality photos that a surveyor or valuer has taken on a run- of-the-mill digital camera. Ask to proof read your sales schedule and view the photographs before it’s printed. This is a service you are paying for so it needs to be of the highest possible standard.

■ Part exchange options. Ask your agent if they offer a part exchange option. Part exchange can help increase interest in your property and offers potential buyers the possibility to trade in their property if they need to sell before they are free to buy their next property.

■ Marketing and social media. Check out what your agent is doing to draw attention to their business. Ask them where they advertise and what media platforms they use such as radio, television, online and social media. If your


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