Book Reviews THIS MONTH’S BOOK REVIEWS
Mumsnet SpareroomMoo
Justgiving Mumsnet Justgiving GrouponWonga SpareroomWonga
Made.com Zoopla Moo Enternships Moo
WongaMoo Zoopla
Enternships Moo
Made.com Enternships
Made.com
ZooplaJustgivingEnternshipsMooZoopla GoCompareMumsnet
Made.com
JustgivingMumsnetZoopla Moonpig
MooGroupon
Made.com
Enternships Spareroom
Zoopla Wonga Moo
Moo
GoCompareWongaMooZoopla
Made.com Enternships Moo
JustgivingMoo WongaJustgiving
Made.comGoCompare
Zoopla Groupon SpareroomWonga
Made.com Enternships
Mumsnet Spareroom
Entrepreneur
How to start your online business Lucy Tobin
The Digital Business Start-up Workbook
Cheryl Rickman
If you want to move away from the traditional bricks and mortar style business and maximise your digital position, look no further than this step-by-step workbook on how to take advantage of
online opportunities.
This guide to succeeding online is from Cheryl Rickman, author of the bestselling start-up book The Small Business Start-Up Workbook and ghost writer to BBC Dragon Peter Jones. Cheryl began her career as an online information publisher, going on to run her own internet business at 25. The Digital Business Start-up Workbook is her next offering, providing a thorough and comprehensive format which is action-focused, easy to read and analytical of the start-up, growth and exit process with practical exercises. You can also find key advice from some of the UK’s most successful and well-known digital entrepreneurs, from the founders of Skype and Lastminute. com to CEO’s of NetaPorter and Linkedin. An interesting read and great reference book for the aspiring online entrepreneur.
58 entrepreneurcountry
This is Social Commerce: Turning Social Media into Sales Guy Clapperton
Guy Clapperton has produced this straight-talking guide on how to turn social media into sales. A columnist for the Sunday
Telegraph and
Guardian, Guy demonstrates what social commerce really is and how to make it work for your business. Social commerce is the new buzz word and this jargon-free manual cuts through the hype and tells you what you might be missing and more importantly, how to do it yourself. It’s not enough anymore to just engage your customers in fun chit-chat and now you can sell to them through their favourite social media platform. Using the same easy- to-follow visuals and instructions as Guy’s first offering This is Social Media, the author shares how you can build a loyal community, develop new product using techniques like crowdsourcing and raising investment through social media and measure your ROI. Also find Guy’s series of media training workshops at
www.mediatrainer.biz if you want to find out more.
Entrepreneur: How to Start Up Your Online Business Lucy Tobin
Taken under Rupert Murdoch’s wing at the tender age of 16 to write undercover for national newspapers, Lucy Tobin has now penned her recent book on how to succeed as a web entrepreneur. Lucy can’t help but shine through as a reporter over an author, with her book How to Start Up Your Online Business profiling already successful players in the field in a scatter of interviews. Key speakers share what they did, how they did it and how you can follow their steps to success. Expert insider interviews with the a variety of notable entrepreneurs such as Nick Jenkins of
Moonpig.com, Michael Anton Smith of Moshi Monster and Justin Roberts of Mumsnet, plus many more. An inspirational offering into the UK’s best and brightest in the world of online from a talent business journalist.
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