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Entrepreneur Country’s ‘Turbo Charge Your Business’ Forum


By Kelly Dolan I 14 entrepreneurcountry


n February we held our bi-annual ‘Turbo Charge Your Business’ forum as sponsored by Barclays at the Royal Institute of Great Britain. The event provided an incredible reception of attendees and keynote speakers and was a huge success, providing a rare opportunity for entrepreneurs across Britain


to gather together,


share big visions and spark future ideas. The theme across all keynote speeches from a variety of successful entrepreneurs and thought leaders were things they wish they’d known, what they had learnt along the way and how you can improve your company using these tips.


Delegates of the day included a broad mix of CEO’s and Director’s to start-up business owners and investors.


about diversity in business and the importance of reflecting upon the make up of society.’


The event proceeded


with the busy exchange of business cards and non-stop networking. After an introduction from Entrepreneur Country’s Julie Meyer, Martha Lane Fox of Lastminute.com began the line of speeches. Entertaining and modest, Martha accounted for being part of the original boom in internet business and a ‘dot com dinosaur,’ discussing the importance of having a vision and selling it, as well as hiring the best. Kanya King MBE was one of the attendees and Tweeted how glad she was that Fox had ‘spoken


Russ Shaw took over the lead next, with an inspirational speech that broke out with the lines “dare to be different... aim for the breakthrough...find the opening.” As former Vice President of Skype, Russ shared a dialogue of digital know-how that allowed an effortless flow into the next keynote from Jed Simmons of YouTube glory. Jed began with reiterating the importance of belief in your business and getting clued up on the details early on. He also spoke on the rise of YouTube and the part he played as original programmer.


After a brief break for refreshments, Peter Cunningham of


INPUT


provided a genuine example of a British entrepreneur who had reaped success in the US, promoting a real


life, sobering account of his business journey.


David Willbe represented


Crowell and Moring’s Law Firm and listed key legal rules for start ups, along with engaging case studies that lifted an often dry subject. Our December magazine cover star, Paul Lindley, was up next and retold the Ella’s Kitchen Story of


fast growth,


including within his speech how he revolutionised the baby food market. Paul’s main message was endless focus on the consumer - spending time with children and observing families enabled Paul to understand what kid’s wanted from their food. An example is shown in the original product’s names of ‘the Red One’ and ‘the Yellow One’, which is exactly what a child asks for. He also demonstrated the need to constantly innovate, explaining how he started out with 2 products and now has 70, doubling revenue every year to an outstanding


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