Wednesday 11 April 2012 at 12:00 - 13:30 PROFESSIONAL PRACTICE 2
Sponsor of the Professional Practice Stream HEADLINES WITHOUT FOREHEAD LINES: GETTING THE BEST FROM THE MEDIA
The views of scientists, politicians and psychologists about our society fill the newspapers, radio, TV and web. Is there a reason why sociologists can't get equal billing? Tony Trueman, the BSA's media consultant, believes not, and in this workshop he explains how to go about making your research part of the news agenda. He will say what makes a successful press release, some advice on broadcasting and the pitfalls to avoid when dealing with the media.
Tony is a former Fleet Street reporter. He has worked in communications for six non-profit organisations, and was Head of Communications for the University of Bath.