Creating
VERTICAL COMMUNITIES of Wellness in New York City
Renting an apartment in New York entails so many decisions. What neighborhood do you want to live in? Do you want an elevator? How about a doorman?
W
ith all of these decisions, renters rarely ask themselves: “What can my landlord do to enhance my lifestyle?” But maybe they should. Although New York is a cultural center of on-going activity, New
Yorkers are on the go. Sometimes, they need the resources of New York brought to their front door, and shared with their neighbors. Stonehenge is a Manhattan-based real estate owner and operator increasingly committed to making Manhattan a better place to live by cultivating local resources and businesses to build real vertical communities in their 20 rental properties. In creating exclusive opportunities for real neighborhood living, where people
interact and connect in a meaningful way, they are striving to make neighbors into friends and buildings into homes. Their signature programs, called LIFE at Stonehenge, provide opportunities for residents to explore their passions, nurture their interests, and drive positive change in their community. Events vary in genre, and take place in vacant apartments and amenity spaces throughout the Stonehenge portfolio. These activities occur several times a week, and are offered to Stonehenge’s audience of over 6,000 Manhattan residents. From on-site celebrations and charitable outreach, to wellness initiatives and
industry-focused networking events – these programs are exclusive to residents and help cultivate common interests. Residents not only attend events, they shape future initiatives. The Lifestyle team of Stonehenge openly welcomes reactions, comments, and inquiries. But most of all, they encourage suggestions.
Stonehenge supports local arts organization No Longer Empty in their 10 Downing retail space.
“Residents are the heart of our buildings. They breathe in the city air and all that is has to offer, and we want to celebrate their interests by honoring their event suggestions,” states Creative Director, Michael Stern. Stonehenge residents have already jumped on the opportunity – promoting their businesses and services to their neighbors using vacant apartments as their marketing backdrop. Last winter, the Stonehenge Holiday Market featured Stonehenge residents as the exclusive vendors. The two-day fair was a hit amongst residents, who were happy to meet each other and encourage each other’s success. Another key part of fresh, pertinent programming is creating alliances with top institutions throughout New York. Stonehenge partners range from high-profile cultural institutions – like the James Beard Foundation and the Film Society of Lincoln Center – to local small businesses, like Lee’s Art Shop and Ovando. From flower arranging classes and art workshops to
22 New York City Edition
NaturalAwakeningsNYC.com
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