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How does Google determine page rank? The same way people determine social rank. The more people you know – the more connections you have – and the more influential those people are, the greater social importance you achieve. In Googlespeak, con- nections are often called backlinks. Backlinks are in- coming links to your site. Google determines that your site is important if other sites on the Internet think your site is important enough to link to.
To use an analogy of how this works, let’s say you’re viewing the resumes of several computer consultants to hire. You don’t know any of them personally, so you
How Google Determines Your Website’s Importance By Mike Bundrant
One Google mirror of human social life has to do with the level of authority Google gives your site. Google ranks every site (that it can read) on a scale of 0-10 as a determinant of how important the site is. The Google home page is a 10. Most sites published are zeroes. Sites that Google deems important enough to rank well for popular key words, locally or internationally, often score 0-6. Sites ranking 7, 8, 9, and 10 are extraordinar- ily rare. To learn you site’s page rank, you can get a plu- gin for your Firefox browser and soon you’ll know every web page’s rank upon visiting.
Page rank is Google’s opinion of how important your site is. The higher the rank, the more important you are. So, if someone searches for a term that is relevant to your site and a competing site as well, Google will rank your site first if you have a higher page rank, all else being equal.
definitely want to check their references. Here is the breakdown. Assume all resumes are of qualified appli- cants:
• Three resumes have no references available and no suggestion of how to get them.
• Two resumes ask you to contact the applicant for references, which you do, but don’t hear back.
• Two resumes have references listed, but require no contact with the references.
• One resume lists one reference only and invites you to contact him with information provided.
• One resume lists three references and invites you to contact them.
• One resume lists three references with contact information and you notice one of the references is a very successful, honest and well-known local businessman.
• One resume lists references with contact informa- tion and you notice the same local businessman is there, too, right next to the names of Bill Gates and Steve Jobs, with their personal cell phone numbers provided.
So, who wins the ranking contest? It isn’t hard to determine. Now, you may not hire ANY of the applicants when all is said and done. But this isn’t
about the hiring decision. It’s about the ranking process. The resume scenarios above are excellent analogies of backlink scenarios for websites. Some have no backlinks whatsoever. Some have backlinks for which Google gives no credit (nofollow links). Others have backlinks that are of low authority (from PR zero sites). Still others have high quality, high authority backlinks. Some sites even have links from prestigious colleges, universities and government organizations. And Google loves these most of all.
Want to come up higher in the searches? You’d better convince Google to think your site is more important than you competitors’ sites. How to do this? Acquire quality, high PR backlinks. When you have thousands of these, or at least more than your competitors in the combination of quantity and quality, you will rank! It’s in the algorithm.
The Problem The SEO scams are so prevalent that it makes it tough for an honest SEO guy to convince anyone who has been burned to try again. In fact, some who have been taken no longer believe SEO can be effective to improve rank- ings. It certainly can. Their SEO guy was either incompe- tent or dishonest. The problem had nothing to do with search engine optimization.
Fair enough. I would feel the same way if I lost my hard earned money to a virtual crook. So, I’ve turned the ta- bles on the SEO industry and decided to run my SEO business more like a restaurant. I cook up the results. You consume the improved rankings, then pay for the service. If I deliver an undercooked steak, you get to send it back, or walk out before you have even shown a credit card. This turning of the tables is appropriate given the status of the industry. It is full of crooks and the honest SEO firms need to face the facts and be accom- modating.
If you would like to know more about getting your website ranking higher contact Mike Bundrant at 951-461-3456.
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