COVER STORY DIGITAL DISTRIBUTION
Hulu’s original comedy Battleground
interest. The company has over 1.86 million subscribers in Canada, UK and Ireland and Latin America.
The Latin American launch saw it debut in 43 countries across the region and it struck deals with all of the major Spanish-language producers includ- ing Telemundo Internacional, which sold it 1,200 hours of telenovelas and series including La Reina del Sur (Queen of the South). “The growth of Netflix’s subscription video-on-demand platform is in our priority list as part of our own expansion into all new media and emerging platforms,” said Luis Daniel Capriles, VP, international digital media, Telemundo Internacional. However, it was forced to scale back its ambitions – and planned launch- es in Spain and South Korea – after a difficult period in its domestic market that saw it shed subscribers. Responding to a question from TBI at this year’s NATPE market, Sarandos said that this means that it won’t launch in other markets until it sees some level of profitability. But the Netflix execu- tive was upbeat about its global plans. “I would say this year, we’re barely international and this time next year [January 2013], we’ll be significantly international,” he said. Netflix has a team of around 25, mainly acquisition executives, in Beverly
Hills and it has recently opened a European office in Luxembourg. Hastings says it is the “Moneyball” of content acquirers in that it backs up its deci- sions with statistics. Sarandos adds: “My team certainly understand the rhythms of the business ... they understand what’s working, what isn’t
44 TBI April/May 2012
working. And then you apply the underlying logic of the data, just to con- firm your intuition. So it’s data driven hunches.” Will Netflix succeed either with its original content plan in the States and its international growth? Almost certainly, yes, although there will undoubt- edly be strong competition. “Netflix is making real noise but there will be Netflix equivalents right across the world,” adds Content’s Ford.
DIGITAL PRICES Licence fees for subscription video-on-demand services
United States Canada Benelux France
Germany Italy
Scandinavia Spain UK
Australia
New Zealand Japan
Argentina Brazil
Mexico
$300 - $50,000 $200 - $25,000 $100 - $3,000 $200 - $1,0000 $200 - $1,0000 $100 - $8,000 $250 - $2,500 $100 - $5,000 $100 - $20,000 $250 - $15,000 $100 - $500
$100 - $40,000 $100 - $2,000 $100 - $2,500 $100 - $1,000
For the latest in TV programming news visit
TBIVISION.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100