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St. Charles Harley-Davidson Update Story and Photos by Loney Wilcoxson


As you already know from reading our last issue, St.


Charles Harley-Davidson has opened a bright shiny new dealership next to the existing Big St. Charles Motorsports. The article gave you all the pertinent information on the new store including the 36,000 square feet of space ded- icated totally to The Motor Company. This effectively dou- bles the space the Bar and Shield folks had to shop previously. What the article didn’t include, due to conflicts with bike show planning, weather, holidays, and quite pos- sibly the Taliban, were photographs. With that in mind, Stephanie and I snuck out of The


Family Arena on Sunday during our St. Louis bike show to make the short drive over to the new store to get some photos for our readers. As we neared our destination on I- 70, one thing become clearly apparent. If you can’t find St. Charles Harley-Davidson, you must be blind. The build- ing is adorned in the brightest Harley orange I have ever seen. The location is probably visible from the Space Shut- tle.


Upon entering the dealership we were immediately


greeted by rows and rows of sparkling new bikes. What a novel approach! Maybe it’s just me, but I like my bike stores to have bikes up front. You might laugh, but you’d be sur- prised how many dealerships don’t think the same way. “BIG” Brad Sabol gave us the tour of the joint, and his ex- citement was mirrored by all of the employees. Smiles, it seems, are contagious. Each of the dealership’s sections, whether it be parts, accessories, apparel, or riding gear, are clearly defined and very well lit. The interior walls of the store feature a cool corrugated metal covering with the fa- miliar orange and black accents worked in here and there. My favorite part of the interior though was the wicked cool reproduction of a crowd of excited Harley enthusiasts. The artwork is done in a sepia tone that kicks ass. St. Charles Harley-Davidson has a ton of events on tap


for the upcoming riding season with May being their Grand Opening Month. You know that is going to be a month of festivities that you are not going to want to miss. To make sure they are always there for their customers, St. Charles Harley-Davidson is open 7 days a week with 10-hour days happening Monday, Wednesday, and Friday. No more breaking a part on Saturday and having to wait until Tues- day to get things up and running. To get the complete schedule of upcoming events check our upcoming issues, or


surf over


to www.wideopenmag.net or


www.stcharlesharleydavidson.com. If you are old fash- ioned like my generation, and like to actually speak to a human, they do have a phone as well, 1-800-844-8660. St. Charles Harley-Davidson is conveniently located on the north side of I-70 at the Cave Springs Overpass Exit 225.


50 Wide Open


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