12 RETAILER OF THE MONTH
Swarovski opens lola&grace store
The new fashion jewellery brand launched by Swarovski, lola&grace, has opened its doors at Westfield Stratford City
The new store offers a unique retail interior and shopping experience including an interactive digital hot spot where customers can experience a new activity every few weeks, a central island displaying key products and an oversized crystal disco ball. According to its website, www.
lolaandgrace.com, the brand “with fashion close to the heart, blends contemporary design with traditional glamour and our pick of the latest catwalk crazes. Immerse yourself in colour, sparkle and shine, with seasonal collections throughout the year, accented with Swarovski crystals and pearls set within a diverse and exciting array of materials. “The perfect finishing touches to take
your look from day to night, as unique as they
are versatile, lola&grace offers show-stealing pieces for every fashionista with a distinct sense of individuality.” The Westfield Stratford City store opened
on March 8 with the first 50 visitors to bring in their old jewellery to recycle rewarded with a £50 voucher to spend in-store. There were also two events on the day - nail technicians from Illustrated Nail were available at for unique crystal manicures in an “ode to lola&grace and all things glittery” and influential fashion blogger Mademoiselle Robot was available for jewellery consultancy and accessory advice. And Happy Hour, complete with a live DJ
set from fashion blogger and DJ, Holly Chavez, free Prosecco, canapés and 20 per cent off all lola&grace products for any customer in store,
SHOPPING CENTRE March 2012
www.shopping-centre.co.uk
ran into the evening. An upcoming digital hot spot, which lets
customers take part in exclusive games and competitions with the chance of winning lola&grace goodies, is Crystal Lottery, running from 9-25 March. Like a digital slot machine the Crystal Lottery is a game of luck - exclusively available in-store, a customer and a friend touch buttons at the same time winning a prize if three matching products out of a possible five appear on screen. The retailer has embraced social media in
a big way with Facebook and Twitter profiles, a YouTube channel and a blog.
Find out more: For more information, please contact the author:
mia.hunt@
jldmedia.com
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