Putting insight at the heart of marketing


March 2012 Issue 147


BULK MAIL: THE IMPLICATIONS What next month’s changes from Royal Mail


will mean to the UK’s direct marketers


REAL-TIME ‘LIVE LEADS’ New solution identifies customers


ready to purchase in real-time


CUSTOMER DATA


TOP FIVE 2012 CHALLENGES NEOLANE SEMINAR TACKLES KEY


CHALLENGES FOR YEAR AHEAD


MANAGEMENT


The lowdown on the services & software that will take your marketing to the next level


PREDICTIVE ANALYTICS


NEW TOOLS MEAN PREDICTING THE FUTURE HAS NEVER BEEN EASIER


TELEMARKETING WAKE-UP NEW REGULATIONS A WAKE-UP


CALL FOR THE INDUSTRY


integrating on and offline data


Reader survey:


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