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Visit to Light Village


A Designer's Playground


The Linea Light Group's brand new showroom in Treviso, Italy, encourages designers to 'plug&play'. A1 Lighting’s Hannah Gibbons travelled over to have a go for herself.


It's easy when writing about lighting design to become absorbed in the complexity of decision-making, precise measurements and a meticulous attention to detail. This is why the Light Village showroom from Linea Light is such a breath of fresh air. The Linea Light Group incorporates brands i-Lèd, Manàmanà, Tràddel, MA&DE and Decòrative, and the showroom provides the perfect setting for exploring products and getting creative. One lighting designer, a delightfully enthusiastic Laurence Titton of international lighting design team Visual Energy, showed me the importance of remembering that design is a creative practice. Exploring every inch of the showroom, when asked what he was doing Titton remarked, "I'm playing. Did you build this to be a museum, a mausoleum? You built it to be played in, and I'm playing". This is exactly the attitude that Linea Light is hoping for. The showroom’s layout of individual pods for different settings encourages lighting designers to interact with displays, as James Finiguerra, Sales and Marketing Director at Linealight UK explains; "With a little notice we can set up the pods to specifications given by designers, so they have the right space in which to experiment with Linea Light products.” ‘plug&play’


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elements are scattered throughout the showroom. These are self-contained product fixings that can be incorporated into these pods to see if they suit the setting. Linea Light has ensured that designers can experiment, and some elements are on wheels to aid mobility. "We've created the space so that designers can move things around and test products against different backdrops, allowing them to get a genuine feel for how the lights will respond in a given environment, so they can choose what will best fit the project" explains Finiguerra. The showroom is there to entice designers into opening their minds to what possibilities could be made a reality with products from Linea Light. The company understands that their specialisation is in the creation of quality product, and seeks the creativity of designers to envision using products to their potential.


During my visit to Light Village I was able to hear from design companies from across the world on their use of Linea Light products. Presentations of projects in Moscow, Abu Dhabi, and Sultanate of Oman showed the universal appeal of the brand.


Later in the day I was able to quiz designer Laurence Titton on why Linea Light were the right choice for Visual Energy; "The products are high quality, but it was the willingness to get excited with us about our project that made them stand out". Titton went on to explain how Linea Light had developed their products to suit the project, rather than suggesting existing product solutions. This showed how they'd thought about the project requirements, which was the deciding factor for Titton, who takes pride in Visual Energy's meticulous attention to detail. The Light Village is an ideal showroom for a lighting designer. Linea Light seems happy for products to be scrutinised, and this, I believe, shows a reassuring confidence.


For more information on Light Village visit www.lightvillage.it


Contact:


Linealight UK T: +44 (0)207 288 6568 www.linealight-uk.com


Visual Energy T: +44 (0)207 7295559 www.visualenergy.org


www.a1lightingmagazine.com


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