This page contains a Flash digital edition of a book.
Opposite Page: Philips Lumileds are working towards excellent colour rendering capabilities with freedom from binning.


Below: Display Lighting create a perfect setting for the display of Jacobs of Reading jewellery.


“You can have the finest store and the most exquisite jewellery, but you don’t want to fall down when presenting it – lighting ambience and its focus is crucial to starting a positive sales experience.” Paul Breedon, Managing Director of Display Lighting


After


Before


size to the colour consistency of some fittings. In San Jose, California where Senders and the team at Philips Lumileds are based, scientists are working on improving LED technology with the end user in mind. Senders believes that “quality of light depends on application”, so the key to making sure that LEDs are suitable for their function means creating a larger range of products. Philip Lumiled’s Luxeon range has been specifically designed from the ground up to meet the needs of various applications.


Designing LEDs with a focus on their final application means that Philips Lumileds are looking at the technology with a view to creating targeted benefits. For example, the team has been working on putting together new LED products aimed for use in the retail environment, and in this instance it is colour rendering that is a key interest. Energy efficiency does provide a key benefit for retailers, as does the reduced need for maintenance that one gets with LEDs, but the extensive life span


www.a1lightingmagazine.com


of an LED may not be a real benefit to a retailer as lighting displays are fairly likely to be updated within this time frame. As a result, Philips Lumileds have looked for other benefits that retailers can take away from the technology, and this is where colour rendering comes to the fore. The colour rendering properties in LEDs mean that an LED light source can reproduce and accentuate the natural colours of various objects. This is a real benefit for retailers, who can put their items on display in a way that shows them at their most attractive, therefore increasing sales. Retailers can use different lighting effects for meat and vegetable counters, or swimwear and jewellery sections, making each product stand out differently and hopefully sell better. This is something that Philips Lumileds are working to achieve so that retailers have the best possible light source for their products. The colour rendering capabilities of LEDs have struck a chord with retailers across all sectors, and independent jewellers, Jacobs


of Reading, have recently seen the benefits of showcasing their stock under LED lighting. They have recently invested in a bespoke LED system from Display Lighting that combines cool white and warm white LEDs to create the specific colours required to enhance both silver and gold metals. Paul Breedon, Managing Director of Display Lighting, understands the importance of customising LED solutions to highlight specific surfaces; “You can have the finest store and the most exquisite jewellery, but you don’t want to fall down when presenting it – lighting ambience and its focus is crucial to starting a positive sales experience.” This is something that owners of the store have really seen the benefit of. Adam Jacobs, Partner at Jacobs of Reading, explained: “Not only does the right lighting make our products stand out, but by using LED luminaries there is virtually no maintenance required as well as a reduced running cost. We also have total control over lighting


13


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84