G ARCHERY TRADE SHOW REVIEW TW
The 2012 Archery Trade Association Trade Show in Columbus, Ohio is certainly impressive.
Making it count at the Archery Trade Show
Rick Sapp, GTW’s US correspondent, targeted the 2012 Archery Trade Association Show and began counting all the fi gures to see how it all added up.
B 50
y any estimate, the 2012 Archery Trade Association (ATA) Trade
Show in Columbus, Ohio, US, was a success. Exhibitor booths were crowded with business buyers and the weather, which is diffi cult to predict in January, was excellent. T e numbers speak for
themselves. Among the more than 500 exhibitors were 16 representing the overseas archery community. In all, 315
www.guntradeworld.com
badges were made available to international business people and 32 countries were represented. “Whether a business is based
in the US or overseas, archery and bow hunting retailers and manufacturers view the show as a signifi cant business opportunity,” said Jay McAninch, ATA’s CEO and president. “We’ve seen increases in
international participation in recent years because the show is a venue where all retailers,
distributors, manufacturers and media network face to face. It’s our goal to maintain the show’s importance for not only the American market, but also the world market.”
Vive la diff érence! Increased international participation in what many American bow hunters incorrectly regard as a home- grown sport raised eyebrows in show aisles this year.
“I’m surprised by the number
the foreign vendors and representatives,” said Mickey Kennedy of Lil Bow Peep, who seemed to speak for many of the show attendees. But aren’t the US and international archery markets diff erent? Do the same products sell as well in Denver and Philadelphia as in London and Shanghai? “T e international market for
archery is very target oriented compared with the US, which
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