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Facts & fi gures
US spend on hunting- related equipment
(Firearms, telescopic sights, ammunition) Auxiliary equipment:
$10.7 billion $5.4 billion
Total equipment expenditure: Hunting equipment:
(Camping equipment, binoculars, special hunting apparel)
$1.3 billion
(Campers, all-terrain vehicles, cabins and suchlike)
$4 billion Special equipment:
dollars in fi rearm sales, ammunition, apparel, equipment, licences and travel.
T e American hunter drives billions of From California to Florida,
deer hunting is by far the most popular type of hunting practised in the US. According to the National Survey of Fishing, Hunting, and Wildlife-Associated Recreation (FHWAR), there were 10.1 million American deer hunters in 2006 (the most recent survey updated in 2010). T at’s approximately four times greater than the number of hunters pursuing wild turkey, the second- most-popular prey. According to the ‘Deer
Hunting in the United States: Demographics and Trends Addendum to the National Survey of Fishing, Hunting, and Wildlife-Associated Recreation Report 2006-10,’ deer hunting
represents 80 per cent of all hunters in the US and 60 per cent of all days spent hunting afi eld. American hunters spent in total 123 million days hunting deer – an average of 13 days for each of them.
Wide appeal T e appeal of hunting deer reaches America’s borders from east to west and north to south. In 43 of 50 states, at least half of hunters listed deer as their primary prey. In nine states – Maine, Massachusetts, Michigan, Mississippi, New York, Pennsylvania, Vermont, West Virginia and Wisconsin – deer-hunting participation was measured at more than 90 per cent of the hunting population.
According to the Quality
Deer Management Association (QDMA) Whitetail Report 2012, of the 35 states the QDMA received data from, 54 per cent of them reported more antlered bucks were harvested in 2010 than in 2009. Equipped with the latest
hunting fi rearms combined with decades of hunting experience, American deer hunters have achieved success. In 2006, 47 per cent of all deer hunters hunting in their resident state killed at least one deer. Deer hunters travelling to another state experienced a similar level of success, with 46 per cent of those bagging at least one deer. ‘T e Deer Hunting in the US: Demographics and Trends’ report »
COSTA Del Mar is one of the fastest-growing fi shing- sunglasses brands on the planet. Its rise to fame can be seen at trade shows, retail outlets and resting on anglers’ noses all over the world. But is it just a slick marketing
Source: National Shooting Sports Foundation 2 Top fi ve states
010 Antlered Buck Harvest
campaign and good retailer margins that have caused the phenomenon? Apparently not! It’s all down to the company’s proprietary Costa 580 lens. Jenny Gordillo, export
manager for Costa, says: “Our Costa 580 technology improves visual acuity. It allows the eye to take in more of the wavelengths that enhance vision.” To many, this may sound like
some clever sales speak, but Jenny is used to this. “In layman’s terms,” she says, “primary colours become sharper. Greens look greener, reds look redder and blues bluer.
357,378 212,341 155,255 148,378 129,000
Texas Michigan Georgia Wisconsin Alabama
Source: Quality Deer Management Association Whitetail Report 2012
www.guntradeworld.com 47
© National Shooting Sports Foundation, Inc.
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