investment VIP lounge. Sponsored by Platinum Property Partners, this feature enables people to meet and network, while also keeping in touch with their office through WiFi.
Growing Your Own Business As part of an extensive free conference
at the event, there will be a series of Growing Your Own Business seminars, where established entrepreneurs and business experts will give business tips, advice and details of their experience of setting up on their own, providing visitors with the know-how and confidence to take the plunge for themselves. They will include William Chase,
who established and grew Tyrrells crisps, turning it into a £40m premium brand. He then sold the majority share to build Williams Chase Distillery producing premium gin and vodka from his home- grown potatoes and apples. Chase Vodka, a pure potato vodka,
has gained worldwide recognition, having been awarded the World's Best Vodka title and a double gold medal in the spirits awards in San Francisco out of 247 vodkas from 57 countries worldwide. In his presentation, “Potatoes - an
unlikely route to success” he will explain how the distillery has proved that even a boutique business can compete with larger distillers by producing quality not quantity. Chase Vodka has enjoyed success across the globe with the U.S. expected to become the company's largest market. Another speaker will be Sarah Lu,
founder of Youdoo Doll and StartBrand- Agency, who will explain the development of her two companies, including her successful pitch on the BBC's Dragon's Den.
At the age of 21, she set up her first
business, Shortlong Graphics with funding from the Prince's Trust. She sold it and then worked at advertising agencies in New York. She founded Youdoo Doll in 2007 and the create your own “mini-me” product which gained investment on the BBC programme. To date, she has produced a range of Youdoo Doll products, acting as inventor, supplier and worldwide distributor. Last year she started the StartBrand-
Agency, a business advisory, design and marketing agency, specifically targeted at new business start-ups. With her experience and flair for new enterprise, combined with the support of local and
international businesses, the agency helps entrepreneurs realise their dreams. After launching only a few months ago, it already has 34 clients.
Adrian Goodsell, franchise
exhibitions manager at Venture Marketing Group commented: “The current economic climate has brought with it challenges for small business owners. Our seminars and exhibition are designed to ensure entrepreneurs make the most of the support tools available and develop skills to help them achieve business success.”
Marketing awards The winners of the Franchise
Marketing Awards presented by Venture will be announced at the show. Judged by an independent panel of
experts and supported by the BFA, the awards recognise the industry's most innovative and effective marketing campaigns. The awards include: best website, best print advert, best franchisee marketing support, best online marketing campaign, and best overall marketing campaign.
Goodsell said: “The awards represent
an opportunity for franchise businesses to gain recognition for their achievements and celebrate their hard work. Past winners have found the accolade invaluable for promoting their business, as well as providing an opportunity to reward hard work and boost staff motivation.” Award information and criteria can
be downloaded along with an award entry form at
www.franchiseinfo.co.uk/ awards/2012.
Registration
To register for the exhibition, call 0844 257 8668, or visit
www.franchise
info.co.uk. Callers can purchase tickets by credit card for £10 each, or £8 each for two or more in advance. Admission on the door is £15. However visitors can gain free admission by using the promotional code BFELDD when registering at
www.franchiseinfo.co.uk. The exhibition will be open from 10am each day, closing at 5pm on Friday, March 16 and 4pm on Saturday, March 17. For the latest news and updates about the show follow it on Twitter at
www.twitter.com/ukfranchising, join the franchise exhibitions group on LinkedIn, or become a fan of the Franchiseinfo group on Facebook.
FW 18
www.franchiseworld.co.uk April/May 2012
Full listings and guide
If your tour of the show doesn’t turn up a handful of franchises to interest you, or leaves you short of advice, pick up a copy of the 2012 edition of the British Franchise Directory & Guide,which will be on the Franchise World stand at a special show price and visit the new website,
www.franchisebusiness
listings.co.uk. The new edition, which is in a more handy, pocket-size provides complete
listings by business categories of more than 1,300 businesses, both BFA members and non-members, offering franchises in the UK. With a foreword by Sir Bernard Ingham, president of the BFA, the 28th edition of this popular directory carries exclusive articles by the leading
● Sir Bernard Ingham
authorities on the main
aspects of the
business to provide a how-to guide for both prospective and practising franchisees and franchisors. There are valuable examples of the most common forms of franchise contract - a single unit franchise and a master franchise - written by the leading franchise solicitor, Mark Abell, of Field Fisher Waterhouse, the City law firm. These provide a guide that sets out the obligations of the two parties.
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