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CHICKEN TAKE-AWAY


SOUTHERN FRIED CHICKEN


Refit follows TV visit from ‘undercover boss’


has seen the two franchisees and their franchisor reunited after they appeared on Channel 4’s Undercover Boss last year. Andrew Withers, managing director


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and owner of Southern Fried Chicken, and the two franchisees, brothers Azman and Amir Ali, have invested a total of £50,000 to completely refurbish the premises. The Undercover Boss programme, which aired last July, had Withers make secret visits to his franchisees throughout the country and it highlighted some particular challenges at the Tyneside outlet. Amir and Azman have been in


business together 13 years together and have been running their takeaway since 1998.


Azman said: “It has been an interesting


process. We’ve worked closely with Mr Withers and head office to ensure that we are at the forefront of what the company as a whole is trying to achieve. We’re really pleased with the results, including a brand new shop front, redecoration throughout, and tables with fixed seating. The new branding is really fresh and makes the shop look far more modern.”


he major upgrade of a Southern Fried Chicken store in South Shields


● Andrew Withers with brothers, Azman (left) and Amir Ali. Withers commented: “The Ali family


was fantastically welcoming when I visited the store during the show and it was great to go back for the re-opening. The store looks fantastic. I could always see the potential in the site. The fact we have been able to progress and work together has meant a lot to me personally.”


200 new stores Southern Fried Chicken is one of the


UK’s fastest growing, fast-food franchises, offering quality food, hearty portions, good service, a multi-choice menu and fair prices. It has launched its new look in over 30 countries worldwide and Withers continues to focus on UK development as he looks to launch 200 new stores over the next five years. His father, Arthur Withers, trade-


marked the name Southern Fried Chicken in 1983 following a period of work on a chicken farm in Norfolk and in Greenville, Carolina, where he came across the unique SFC recipe. SFC differs from many of its competitors in that it prepares all its food freshly on the premises and does not use


reconstituted chicken meat in any of its chicken products, supporting its lip licking slogan. All its chicken is also sourced in the UK. SFC is part of Fast Food Systems,


which is the holding company of several well-known brands, including Southern Fried Chicken, AJ’s Piri Piri, and Vizu equipment. The group is a European leader in the supply and manufacture of commercial catering equipment.


i www.southernfriedchicken.com/ franchise April/May 2012 www.franchiseworld.co.uk 13


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