Who gets it?
The Sports Management ezine is read by managers, decision-makers and buyers from across all parts of the industry. Readers are operators and decision- makers in a wide range of sports facilities, from stadiums to swimming pools and from tennis centres and sports halls to adventure sports facilities. The ezine also has a strong readership among investors, suppliers and industry governing bodies.
Strengths
If you need to tell the industry about a new launch or some important company news, the ezine can reach out to the market quickly and cost-eff ectively. It also allows you to link
to a range of other digital promotions such as video, PDF downloads and digital turning pages editions of your sales material. The ezine is a highly
eff ective and interactive medium which gives creative power to your promotions.
buyers calling you
CASE STUDY
ezine dominator campaign Gathering prospects and making sales
Our client wanted to launch a new product and the brief was to generate sales leads quickly and to make maximum impact. The client also wanted to
give buyers the opportunity to download a newly launched catalogue from its website and give them the opportunity to order a printed copy of the catalogue. We placed the catalogue
online on our digital turning pages system and also ecommerce enabled it so
buyers could order directly from the catalogue. We then linked this to an
ezine dominator so each time a buyer read a story on the ezine, the company’s advertisement was displayed with links to the ecommerce enabled catalogue, links to its website and a window which enabled the buyer to submit their contact details to request a printed catalogue. As well as profi le raising,
this also enabled the client to capture prospects’ details.
EZINE DOMINATOR PACKAGE
SIZE Header share 181x94px, poster advert 470x690px The package includes a Header Share advert at the top of the ezine, to the right of the Sports Management logo, plus a Large Poster Advert which ap- pears when buyers click for details.* *excludes advertorial stories carried on the ezine
EZINE BANNER
SIZE 480x60px A Banner advert on the Sports Man- agement ezine places your promotion and web link in front of key buyers and decision-makers. The Banner advert sits just under the top stories, so it’s seen on the main screen.
EZINE ADVERTORIAL
SPECIFICATION advertorial, 200 words, plus image 500x400px The ezine has one Advertorial slot which can be booked to promote a specifi c product or service. Located at the top of the ezine, this prime position generates high levels of responses.
Read Sports Management magazine online
www.sportsmanagement.co.uk/digital
EZINE SPECIAL PROMOTIONS
SIZE to order If there’s something you want to achieve that can‘t be covered by our existing ezine promotions, we’ll be happy to work with you to invent a new and customised solution to get the results you’re aiming for.
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