Keeping it Real,


Hayzlett Style


SMEI Marketing Times Executive Editor Willis Turner sat down with Jeffrey Hayzlett to help our readers gain additional insight into the “Running the Gauntlet” author’s change agent advice.


MT: In Running the Gauntlet, you focus one chapter on being relentless in driving change in your people and all parts of your business. What are the potential downsides of taking this advice too literally and how can you mitigate what some might call collateral damage?


JH: Change for change sake is bad. But if you’re changing for purpose, what kind of collateral damage could there be? Damage can result from not communicating where you want to go, and therefore


assumptions will be made about where you want to go. Panic can set in and sometimes you might lose good people, but that’s the only downside. Being a bull in china shop is okay most times – I say most times because you don’t want to break any glasses! Just the threat of the bull makes the owner nervous. To be successful, you need to treat your employees like an elite sports team so they can take you to the next level; like you’re playing college ball or you’re trying to win at the Olympics. So sometimes you’ll need to trade up players. Get your players to the level of performance


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