Who we are A read for life
Viva!’s fight is a fight for life – for animals and ourselves. Through effective campaigning, we take the brutal reality of intensive farming to the people who can effect the most change: consumers. Our wide-ranging campaigns promote vegetarianism and veganism as the best ways to save animals from suffering, protect the environment, improve health and help those in developing countries. We have cleared the shelves of
so-called ‘exotic meats’; our campaign against the factory farming of pigs, turkeys and ducks saw deaths dive; we are closer to a foie-grasfree Britain and meat consumption is down in the UK thanks to Viva! and our loyal supporters.
Vegetarian & Vegan Foundation (VVF)
The VVF promotes the health benefits of a vegetarian and vegan diet. The diseases that kill many of
us prematurely can mostly be prevented by consuming a plant- based diet – the VVF explains why. We provide accurate information about healthy eating to the public, health professionals, schools and food manufacturers. We campaign on important issues including children’s health, the harmful effects of dairy foods, heart health, how to help combat obesity, diabetes and breast cancer and the dangers of eating fish and white meat.
this magazine Join Viva! to get your copy of Viva!lifemagazine three times a year for only £15 (£12 unwaged). You’ll also receive a supporters’ card – giving you discounts at hundreds of shops and on services and holidays – plus a free car sticker. Call 0117 944 1000 (Mon-Fri, 9am-6pm) or join online at
www.viva.org.uk/join.
How to get 22
Cookery for Life Three new dining ideas from the Vegetarian Recipe Club
5 Lifelines Campaigning news from Viva!
8 Campaigns for Life Viva! exposes pig farm cruelty
11 Campaigns for Life Dark Side of Dairy tour
20 Lifescience The latest health news from the VVF
24 Health Reversing Diabetes with our D-Diet
26 Media Life Viva! in the headlines
16
Health Mend a broken heart and read why Bill Clinton is vegan, with Viva! & VVF founder & director, Juliet Gellatley
www.viva.org.uk 3
30 Vegan Beauty Review With editor, Helen Rossiter
32 Feature Editorial director, Tony Wardle looks at the use of drugs in factory farming
35 Books for Life Latest titles reviewed
43 Classifieds 25
Health Review of the VVF’s White Meat –Black Markreport
viva!life issue 49
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