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BARBICAN LIFE


purchasing power. He says it with more panache of course: I quote from his website: We are the Aussies & Kiwis & Americans & Canadians. We are the Western Europeans & Japanese. We are the fastest growing, the biggest, the wealthiest, the boldest the most (yes) ambitious, the most experimental & exploratory, the most different, the most indulgent, the most difficult & demanding, the most service & experience obsessed, the most vigorous, (the least vigorous), the most health conscious, the most female, the most profoundly important commercial market in the history of the world ... and we will be the Center of Your Universe for the next twenty-five years. We have arrived! I would enjoin you to consider, Mr


Peters – where have we arrived? And more importantly, how does that compare with where the rest of the world has got to? If one of us is turning 65 every 8 seconds, that means, as you explain, that at least in the USA the adult population will have grown by 23 million in the 10 years between 2006 and 2016. Ages 18–49 will have grown by 1 million—age 50+ will have grown by 22 million – doesn’t that make you very uncomfortable? The younger people are


in the East – here in the west, most of us are greying. Demographics explains a lot. I looked at my soup – nearly ready. I thought again, about my son, who would probably try and avoid eating it – and looked at my own contribution to the ‘integrity and values’ discussion : at its heart was this growing boy, whose values we are hopefully shaping by our day to day behaviour, whose experience of integrity we are trying to become, by not breaking our promises, and keeping ourselves open to being questioned about any subject. Ever mindful of the need for academic back up in my household, I looked up an emeritus Professor at the Harvard Business School: v’s forthcoming book is entitled : Integrity: a


Positive Model that Incorporates the Normative Phenomena of Morality, Ethics and Legality.– to keep it in the realms of households, Jensen says that in his model, integrity is ‘keeping one’s word’ and nothing else – if we fail to do it, we will hurt ourselves. Thank you professor, we need something this simple. Before descending to the podium, from my eagle’s eye view, I took a last look : This is what all 12 billion of us on this planet have in common: Whatever we learn, we use our five senses to take in the information – if we see it, we know it – if we like it, we want it in our lives. About 4 billion women don’t yet have washing machines - they spend three days a week up to their elbows in soap suds (knowing that other women don’t have to). They work hard, so that their children have better lives. In order to be happy, I would contend (for those of us who have washing machines, or washer women to do our laundry) it is important to grow up having seen what it looks like. I recall my mother dancing a few steps of Bharatnatyam, as she got dressed for a party ‘how do I look?’ she asked her children, smiling delightedly. Objectivity was not possible; I was only eight or nine


Michael Jensen


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