Out and About Designing to Deadlines
KVB Design creates new retail concept for four hundred and fifty Germanos stores in Greece.
International retail design specialists, KVB Design, have recently completed a staggering project that saw them create a retail concept for one of Greece’s leading electronic media and telecommunications retailers. The new retail concept is currently being rolled-out to all of Germanos’ four hundred and fifty stores throughout Greece.
A key factor in the revised retail concept was the ability for the four hundred and fifty stores to be revamped with the new design, in the fastest time possible at a minimum cost, and also with minimum disruption to the individual stores’ business. KVB Design created a concept that allowed for up to eight Germanos stores to be transformed by a team of shop fitters within forty-eight hours. Each retail space has been designed and engineered from a commercial business prospective point of view, which enabled each individual retail space to be totally transformed within an absolute minimum time schedule. KVB Design created a new retail concept
that stripped-back the existing store to ‘refresh’ the retail environment and make the stores a more welcoming and productive customer experience.
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Segmenting the store into different areas for specific technologies, such as home working, and creating a central location of customer service areas ensures that customers have a fast, seamless service and sales opportunities are increased. The detail of design incorporated in the
new stores includes a new layer of add-on Dibond panels, which cover the existing shopfixture system offering a low cost remodel that completely changes the look and feel of the retail space. White LED lights inside the new Dibond panels draw the customer’s eye to the product on offer. A linear strip of coloured light surrounding the products creates green and orange colors, which help to identify the product zones.
Commenting on the results, Giovanni Dimitriadis, Group Stores Design Deputy Director, Cosmote said: “Over the past ten years, KVB Design have continued to elevate the profile of the Germanos chain of stores by delivering retail concepts that are adaptable, can be implemented quickly, and above all ensure that we retain and win new customers. This latest implementation of KVB Design’s retail concept continues in that tradition”. Kevin Beard, Managing Director of KVB
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Design said: “Germanos trust us to deliver retail concepts that ensures that their business stays one step ahead of the competition. This is the sixth time we have worked with Germanos and we look forward to working with them again in the future.”
Contact
KVB Design T: +44 (0)1491598281
www.kvbdesign.co.uk
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