INBOX
SWEDISH HOUSE MAFIA AND PANGOLIN SYSTEMS MAKE HEADLINES
USA
You can still feel the excitement in New York City following the famous dance group Swedish House Mafia’s performance at the Madison Square Garden. The group brought their incredulous style
with them to the big city, and became the first electronic dance act ever to perform at the venue... Needless to say tickets for the 20,000 seat arena sold out in minutes. To bring some excitement to the show,
and add their own personal touch of flair, the Swedish House Mafia contracted the team at Lasertainment, to put on a laser light show that would match the groups high energy performance and leave the crowd at the
Madison Square Garden with something to remember. To accomplish this, Lasertainment
used six Pangolin LD2000 systems, each housed in a .NET Laptop Box, running the LivePRO software. This was used to control 6 Lasetainment Stinger 18 watt RGB laser projectors. The unique setup allowed for a massive aerial beam show synchronized to the groups fast pace musical style, and enthralled the crowd in a spectacle of beautiful white light. The event was such a massive success,
that it went on to be featured and discussed in such notable publications as the New York Times, and Rolling Stones Robert Teorey from Lasertainment said, “This was a last minute gig, and with it being the holidays, most of
IOEX LAUNCHES WITH LIVE MUSIC PRODUCTION AT THE FOREFRONT
UK
Mark Gordon, Sales Director for IOEX, explained: “International Outdoor Event Expo, (IOEX) is a new exhibition launching alongside established show Confex at ExCel from 6th – 8th March. This brings a dedicated focus to the outdoor event industry and in particular live music and production. “In its inaugural year, visitors will find a
seminar programme headlined by industry heavyweights alongside exciting exhibitors and interactive show floor features bringing innovation and new ideas to the forefront. “The 7th March has a seminar programme
30 • TPi FEBRUARY 2012
dedicated to live music with sessions informed by a research survey conducted by IOEX about the state of the industry ahead of 2012. “Lord Shaftsbury leads an interactive session
on how to transform an estate into an event space drawing on the current transformation of Shaftesbury Avenue. Find out about his journey and hear from a promoter about what makes a venue desirable. “’Cashless payments and ticketing on the
festival scene’ is the future of transactions for live music goers. Learn from the companies pioneering this technology, the festivals using them, the brands keen to put their name to them and exciting predications for the future with Inteletix and Mobile Roadie. “PSA Chairman and event planning and
compliance consultant James Cobb is on hand to host ‘Houston! - Effective management and contingency planning for festivals’ with expert comment from Jim Gaffney from Mojo Barriers and Roskilde Festival Manager, Henrik Bondo Neilsen. “If discovering the latest technology is a show
essential, visit the Innovation Incubator on the show floor. Companies launching new products or services will give quick fire 15 minute pitches about what they have in the pipeline. “As the lines are converging between brands,
fashion, experiential, music and sports events, IOEX reflects this and will provide a platform for organisers from different verticals to network, learn and exchange experiences.”
www.ioex.co.uk
my gear was already out in the field... Swedish House Mafia has worked with Pangolin in the past, and I’ve been a dealer and friend of the company for quite a while. “So I called Justin Perry at Pangolin, and he
and the team got me setup with the systems in a days notice.... It was exactly what I needed. The systems worked flawlessly, Swedish House Mafia loved the work, and the audience... Well they had one hell of a good time!”
www.pangolin.com
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