NEWS FOCUS: Christie
Opposite: Moscow State University was the main bulding used in Christie’s projection spectacular. A total of 81 projectors were used at the show. Below: Moscow City Day was alight with many different projection designs.
large-scale video projections. The company’s vivid presentations have included the video mapping of Saint Basil’s Cathedral as part of the Spasskaya Tower Festival, the Golden Autumn Festival held at the All-Russian Exhibition Centre, and a video projection on the building of the Hotel Moscow as part of the Jaguar show. ETC’s international portfolio also includes works such as the ceremonies for the Asian Games in Doha and the Winter Olympic Games in Vancouver, the opening ceremony of the World Expo exhibit in Shanghai, and a video projection on the Eiffel Tower as part of the La Tour est Belle show. As with its previous works, ETC’s team of
professionals used powerful high-intensity Christie 3-chip DLP projectors. A total of 81 projectors were used for the Alfa-Show 4D: a record in today’s video mapping industry. To cover the entire facade, including its lateral surfaces, fifteen Christie Roadie HD+30K projectors with luminous flux intensity of 30,000 NSI lumens and 66 Christie Roadster S+20K projectors with luminous flux intensity of 20,000 ANSI lumens were divided into several groups and installed in towers erected specifically for the show. Groups of projectors were installed at various distances and at
various angles along the sides of the main building, on the roof of the central portico, and in the central equipment room located in the tallest tower, standing about six metres high behind the VIP section of the audience stands.
cake at one point. Images flickered through the ages, evolving into easily recognisable signs of our modern world. Atkins let his imagination soar. The recurring image of the Alfa-Bank logo fitted seamlessly into the plotline, providing a
“Then we chose the most technologically advanced public event medium available today: huge multidimensional video projection.”
The projectors were controlled using a
unique Onlyview software platform developed by ETC. “All our servers were working in backup mode, so in case of an unexpected failure, any one of them could be replaced. This allowed us to have a system that was backed up 100%,” explained ETC General Director Russia Ruslan Semenov. Over the course of the 30 minute show, the
facade of Moscow State University lived through a series of transformations: it turned into a giant aquarium, only to freeze and disintegrate; it became, in turn, the Taj Mahal, Big Ben, and the Eiffel Tower. It even looked like a huge birthday
unifying element to the visual presentation. The show required a great deal of
preparation. To make sure the projected images looked consistent, each window of Moscow State University’s central tower was covered by special panels. Various university services took part in the process. Even students lent a hand, since part of the building contains student housing. To thank them for their help, organisers invited the University’s students to the celebration. Over the course of two weeks, right until the
day of the show, teams of creative and technical specialists gathered at the site for rehearsals. In
TPi FEBRUARY 2012 • 17
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