50


On the pulse of consumer needs


BASF will present its new communication strategy and will also showcase its forward-thinking personal care solutions at in-cosmetics 2012.


Targeting different consumer groups People’s daily lives are characterised by the need to make themselves stand out, while taking part in society. As such, individualisation and authenticity can be considered as mega and macro trends. Manufacturers are looking for ways to meet the specific demands of each consumer group. BASF’s


new concept focuses on these different consumer lifestyles and includes solutions that meet the various demands of the different groups.


Good hair day solutions


BASF will also launch a range of new hair-care ingredients. The products will be on display at the company’s stand and will also be presented at an Innovation Seminar on April 19, 2012.


BASF, Stand D40


Design innovative textures for personal cleansing solutions


Rhodia has recently launched Rheomer® 33, an


innovative rheological agent for diverse personal cleansing formulations. Rheomer®


33 facilitates the suspension of


beads and particles in low-medium surfactant systems while exhibiting ultra high clarity, high richness and good foam properties in final applications. A formulator’s delight, Rheomer®


33 can


be used in various applications such as crystal clear body washes with mica suspension particles, pearlescent body washes and shampoos, oil-rich moisturising shower creams, facial scrubs with beads and mild shower gels. A flexible polymer, Rheomer®


33


shows high thickening efficiency in both sulphate-based and sulphate-free surfactant systems. Its display of thickening and high clarity in the presence of salt is highly commendable.


Rhodia, Stand G20 Cosmetochem International AG, Stand D50 New easy-to-use silicone conditioning agent


Evonik has developed a PEG and preservative free silicone microemulsion called ABIL®


ME 45.


This multi-benefit product provides excellent and intensive conditioning, which leads to extraordinary manageability and smoothness of hair. Furthermore, ABIL®


ME 45 significantly improves the wash fastness of dyed


hair and shows outstanding heat protecting properties. Delivered as a microemulsion, the hydrophobic silicone quat is very easy to


process. The low viscous liquid can be added to the formulations just by simple stirring. In addition, the very homogeneous distribution of the silicone quat in the microemulsion offers a significant competitive advantage in the final formulations, enabling, for example, brilliantly clear shampoo formulations. ABIL®


ME 45 is suitable for a broad range of applications in the hair care market, including hair conditioning rinses, conditioning shampoos, leave-in conditioners, hair and body shampoos, styling products and hair dyes.


Evonik Industries AG, Stand F20 • Colla-Gain™ - novel anti-ageing active


derived from pomegranate flowers An active complex that not only promotes collagen synthesis, increasing skin density and reducing wrinkles, but also decreases the breakdown of collagen by inhibiting MMP-1 production


• usNeo™ - a naturally


effective deodorant and antibacterial active


Derived from the alpine lichen, Usnea barbata, it has both in vitro and in vivo claims,


and has an excellent antibacterial profile against those microorganisms known to cause body odour, while preserving normal skin flora


• Sereniks - a natural skin shield against photo-ageing


A patent-pending, active, based on Canadian Tsuga canadensis with clinically proven efficacy against photo-ageing and inflammation. It mimics the balancing and protecting activity of the plant and its ability to shield the skin from damage caused by the sun


• Swiss Alpine Herbs - to extend the Ecoverte™


range


Produced from plants grown on the mountain slopes of the Bernese Oberland in Switzerland


Four times the innovation


Cosmetochem is launching four new products at in-cosmetics 2012:


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