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18 April, 15.00 - 15.45 How to Translate Future Trends into Innovation for Raw Materials Suppliers Antoinette van den Berg, Founder, Future-Touch
Van den Berg has a vision of the future which she translates into innovation for companies. In her presentation, she will translate future trends into innovative products, new markets and new applications for the raw material industry as well as how to stimulate sales with B2B marketing trends presentations.
18 April, 16.15 - 17.15
Niche Brands Building for Success Angelika Meiss, Editor-in-Chief, COSSMA
Live interviews conducted by Angelika Meiss, Editor-in-chief at COSSMA. Including, Magda Villalonga, General Manager, Alqvimia and Sebastian Pole, Ayurvedic Practitioner and Herbalist, Pukka skincare.
19 April, 09.45 - 10.30
The Sensory & Indulgent Side of Personal Care Mark Whalley, Senior Analyst, and Michaela Peck, Analyst, Datamonitor
Despite consumer cutbacks on spend in personal care, Datamonitor has recorded a willingness to seek quality and luxury. This presentation analyses
the “sensory and indulgence mega-trend”, providing the latest consumer insight and new product development in the premium space, with a vision into the future to see what indulgent personal care will look like.
19 April, 11.00 - 11.45
Finding the Sweet Spot of Nutricosmetics Ewa Hudson, Head of Health and Wellness, Euromonitor International
Hudson will present data on the nutricosmetics market, which faces challenges for further penetration globally due to a tough regulatory framework. She will look at the success and failure of past launches and key reasons behind regional disparities.
19 April, 12.15 - 13.00 From Facebook to Face Creams – Exploring Social Media Channels and their Impacts on Beauty Brands Wendy Lewis, President, Wendy Lewis & Co. Ltd
Lewis’s discussion will cover getting started on Facebook, the value Twitter can add to a brand’s social media programme, ways to create original and entertaining content that resonates with the target audience and managing social networks. She will provide case studies of top tier social beauty brands, innovative strategies, statistics and trend forecasts for the US and EU.
19 April, 13.30 - 14.15 Recreating the Mall Online: How to Make Social Shopping Truly Beautiful
Amy Kean, Head of Consumer Innovation, MPG Media Contacts
With social commerce the hot topic over the past 12 months, marketers are moving out of the ‘testing phase’ with basic pages on social networking sites, to launching colourful, creative campaigns with sales and ROI a key priority. Kean’s presentation will use research, sociological thought and the latest cosmetics case studies to show how brands can use online to genuinely replicate real life social situations and provide a more dynamic, immersive shopping experience for today’s consumer.
All presentations are free-to-attend and will be delivered in English.
For more information go to
www.in-cosmetics.com/MarketingTrends
S lar Beauty - Panel Discussions
17 April, 11:45 - 12:45 E-communication – A Major Challenge in Sun Protection Panel Members: • Catherine Jean, Founder, Plannetinov • Catherine Lallemode, Clarins • Marc Pissavini, R&D Director, Coty Lancaster • Laurence Bacilieri, CEO, Cosmetic Ressource
In the first of two panel discussions, participants will debate how to manage consumer information on sun protection in the age of web 2.0. Advice will be given on how to deal with widespread misconceptions, plus questions on safety issues.
18 April, 11:00 – 12:00 Exploring the Future of Nano Protection Panel Members: • Dr. Olivier Le Curieux, Senior REACH Manager, EcoMundo • Uli Osterwalder, Marketing Manager & Scientific Adviser Sun Care, BASF
• Marc Pissavini, R&D Director, Coty Lancaster • Dr. Karl Lintner, President, Kal'Idees consultancy • Ian Tooley, R&D Manager (Sun Care & Biopolymers), Croda
On day two, a host of leading suppliers, regulation experts and scientists will debate the promises of nano-technologies. While still in its infancy, the technology is facing a possible “paraben syndrome” – widespread fear triggered partly by misconception – and false conclusions may drive brands away, depriving consumers of a genuine added value and breakthrough innovation.
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