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Marketing Trends Presentations
Update your marketing knowledge by keeping up to date with the latest industry trends! These presentations are tailored to the personal care market and deliver the latest facts, figures and case studies. Imogen Matthews, consultant to in-cosmetics, previews the programme
The annual trends presentations will, as usual, take place over each of the three show days, providing attendees with the very latest data and insight into the topics that matter to the cosmetics and toiletries industry. Researchers, consultants and brand owners will present their findings and there will be live interviews, conducted by COSSMA’s editor in chief, Angelika Meiss, with up and coming niche brands, including Alqvimia and Pukka Skincare. The theme for this year’s in-focus feature is Solar
Beauty. Two panels with leading suncare experts will discuss the challenges inherent in formulating products for extreme conditions. In addition, Mintel will provide examples and insight into the latest, most up to date launches in sun protection.
17 April, 10.30 - 11.15 Opportunities in Skin Care: Exploring Specialty Actives Nikola Matic, Project Leader, Kline
A growing consumer understanding of active ingredients in personal care products, driven by extensive media coverage, is compelling active ingredients manufacturers to innovate. This presentation will explore new trends in the specialty actives market and the parallel between consumer demands for skincare products and actives offerings. Matic will provide an overview of today’s global active ingredients market and its outlook.
17 April, 13.15 - 14.00
Sense About Science: The Role of Marketing in Clinical Trials and the Impact on Consumer {Mis-} Understanding Theresa Callaghan, Owner, Callaghan Consulting International
Dr Callaghan is an expert in translating complex scientific research and clinical research findings into marketing and consumer understandable language without losing scientific integrity. Her presentation will discuss how failure to capture market opportunities is often driven by cost and an unwillingness to spend, choice of clinical studies and lack of understanding, concern over the return on investment and concerns over regulatory and advertising standards authorities.
17 April, 14.30 - 15.15 Men’s Toiletries - The Slumbering Giant - How to Awaken It? Will King, Founder and CEO, The King of Shaves Co. Ltd
Will King created his brand, King of Shaves, in the depth of the last UK recession in the early 1990s. In 17 years, the brand has evolved into a range of 30 different products and has expanded globally. One of the UK’s most creative and passionate entrepreneurs, King will discuss how men have taken far longer to wake up to the idea of a grooming routine, but are now reaping the benefits of taking care of their appearance. He will describe his story of how he took on the giants in the shaving industry and created a global brand.
17 April, 15.45 - 16.30
Natural & Organic Cosmetic Brand Naturalness Ratings Amarjit Sahota, Founder & Director, Organic Monitor; Judi Beerling, Technical Director, Organic Monitor
Organic Monitor’s presentation will examine natural and organic marketing claims made by beauty brands. Sahota and Beerling will outline key findings from Organic Monitor’s brand assessment study in which the INCI list of over 50 cosmetic products were examined and brands were ranked in order of naturalness. Contentious ingredients will be highlighted as well as reformulation strategies.
17 April, 18.00 - 20.00 Awards Ceremony
Vogelsberg will discuss the current M&A environment and key underlying trends and drivers, sharing Kline’s views on the impact on the personal value chain. He will examine how the continued consolidation and evolution of players will alter the structure of the business and the competitive landscape, helping attendees understand why personal care remains one of the hottest spaces in M&A.
18 April, 13.45 - 14.30
Exploring Paradigm Shifts in Global Beauty Irina Barbalova, Head of Beauty and Personal Care, Euromonitor International
R&D Awards 2012
in-cosmetics has partnered Cosmetics & Toiletries magazine to run the Innovation Zone Best Ingredient Awards, given to honour the development of a novel active or functional ingredient that combines innovative science and product features in a way that demonstrates substantial benefits to manufacturers and end users. The Cosmetics & Toiletries R&D Award will recognise the latest innovations in personal care.
Global economic growth is far from stable as the beauty industry enters another year of uncertainty. Euromonitor has seen how luxury beauty and low- end products have remained strong, while the middle ground is facing further challenges. Barbalova will be examining a number of themes, including a greater interest in sustainability, salon-quality features and high-tech efficacy creating further scope for product development. New personalised ways of communicating brand messages, both virtually and in-store will be revealed.
18 April, 09.45 - 10.30
Solar Logic and Insight in Sun Protection Nica Lewis, Global Skincare Analyst, Mintel Beauty & Personal Care
According to Mintel, the suncare category is one of the most cutting edge in beauty. Lewis will look at the hottest issues and trends in sun protection and review the key challenges and opportunities for manufacturers today. Insight from Mintel’s newest European and US consumer research on suncare will be provided.
18 April, 12.30 - 13.15 Future M&A Trends and Drivers Across the Personal Care Value Chain Eric Vogelsberg, Senior Vice President, Kline
FREE
TO ATTEND
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