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Innovation Zone
Gain inspiration and bright ideas from a host of new ingredients set to revolutionise the everyday beauty regime
If you’re intrigued by the latest product developments and want to anticipate the future trends for 2012, then a visit to one of the busiest and most popular attraction at the show is a must. You’ll quickly be able to identify the latest launches and gain ideas for your next NPD or marketing campaign. The line-up to tempt you includes ‘Dermcom’ – a smart strategy for re rejuvenating the skin and ‘Galaxy SunBeat’ - a unique UV-B absorber which is highly water soluble. In what is becoming a tradition, Mintel Beauty & Personal Care is the official partner of the Innovation Zone, offering interactive demonstrations of the latest innovative beauty & personal care products from around the globe.
Latest Ingredients Launches
See a collection of over 70+ of the latest ingredients and raw materials to include in your new formulations. Why not select a few products of interest and find out more about them directly from the exhibitors on their stands. A comprehensive guide listing all the products on display will be available, so make sure you pick up a copy – it’s absolutely free!
Ingredient Demonstrations
Demonstrations can be worth their weight in gold! There is no better place to get an in-depth understanding of how it can be used in a new formulation – it could be revolutionary to your next product development.
Suncare: East vs West
Throughout Asia, the combination of sunscreen and whitening benefits is popular in new launches. China and South Korea are projected to experience some of the most robust growth in sun care by 2016. While per capita spend is low in China, South Koreans have higher than average spend, making it an attractive market for sun care sales. One recent example of this combination of whitening and sun protection from China is Jialan Group’s Whitening Sun Blocker SPF18 PA+ for its Maysu brand. It is part of a line formulated with whitening sunscreen factor Tinosorb M, aloe vera extract and ferulic acid. It claims to lastingly protect against UVA and UVB rays, fight free radicals and improve the appearance of melanin and dark spots. It also contains licorice extract and hyaluronic acid. Meanwhile the trend for safe sun exposure in the
West remains strong. Spanish consumers are among the most sensible about sun care in Europe.
Half use sunscreen to avoid the risk of burning or developing cancer, the highest percentage in the Big Five. One third of Spaniards use sun protection to avoid ageing, second only to the Italians. And 19% use sunscreen to avoid tanning altogether, more than twice the average for the UK, Germany, Italy and France. This is driving more and more brands to introduce high SPF sun protection or add SPF to daily skincare. Recent examples include Eucerin Dry Skin Sun Lotion SPF 50+. It features Beiersdorf’s moisturising Aquaporin technology with gluco-glycerol.
Mintel’s interactive display and demonstrations: Mintel Beauty & Personal Care show how ingredients, packaging and claims in sun care differ in the East and West. Don’t miss this opportunity to see, touch and test the latest concepts from mass market and prestige beauty brands. Demonstrations will take place twice daily – visit
www.in-cosmetics.com/InnovationZone
Expert-led trend presentation: Wednesday, 18 April: 9.45 – 10.30 (Marketing Trends Theatre)
Nica Lewis from Mintel Beauty & Personal Care will present at the Marketing Trends on 'Solar Logic: Innovation and Insight in Sun Protection'. Mintel’s Beauty Innovation team will also be on
hand throughout the show at the Innovation Zone and at stand number Z49 to offer you personal advice and opinion on all the products and trends featured.
See which Supplier will Display their New Products ABResearch / Air Products / Ashland / BioMax Si&F New Material / Capsum / Ceetox / Cosmetochem / Cremer Care / Dr Straetmans / DSM Nutritional Products Ltd / Galaxy Surfactants / Gattefosse / Georges Walther / Global Shea / H & A PHARMACHEM / Ichimaru Pharcos / Inolex / Interpolymer / IRB / Kobo Products, Inc / Lab Expanscience / LIPOTEC / Lonza Personal Care / Lucas Meyer Cosmetics / Maruzen / Mibelle Biochemistry / Neopharm / Phenbiox / Provital / PURAC / RAHN AG / Respharma / Rhodia / SEPPIC / Setalg / SILAB / Sophim / Symrise / Thor Especialidades / TRI-K Industries / Unipex (Canada) / Univar / Vivimed Labs Ltd / Youngbio Chemical / Starlight Products / Sensient / Minasolve / PolymerExpert / Cimaprem / Shandong Freda / Innospec
Sun Care CAGR vs. Spend Per Capita in Selected Markets Source: Mintel Beauty & Personal Care
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