NEWS
KNOW IT ALL
A round up of the month’s TOP 10 beauty stories
GOING NATURAL
A GOOD SPORT Adidas Body Care and Nelsons
Arnicare Cooling Gel have announced their Olympian ambassadors for 2012. Britain’s youngest ever diving champion, Tom Daly, will endorse Adidas’ limited edition re-designed body care range; while volleyball athletes Zara Dampney and Shauna Mullin are working with Nelsons Arnicare Cooling Gel, which helps to relieve tired and aching muscles following physical exertion. Dampney and Mullin say: “Trying to prepare our bodies for the Olympics is extremely challenging. After a training session or a game we apply Nelsons Arnicare Cooling Gel, which combines the natural benefits of arnica to our tired aching limbs.” Meanwhile Adidas says Daley’s combination of determination and sporting passion makes him the ideal ambassador. Its re-designed, limited edition body care range includes anti-perspirants, shower gels, body sprays and EdTs. Daley says: “The adidas body care products are great for anyone who is active and athletic.”
6 Pure Beauty March 2012
Thousands of natural and organic professional beauty and personal care buyers will descend on London’s Olympia from 1 – 2 April for this year’s Natural Beauty and Spa show at Natural & Organic Products Europe. Over 200 exhibitors will be at the event, including first time exhibitor Pukka Ayurveda, and make up specialists Sappho and Unica Cosmetics. Specialist retailers and buyers from health stores, department stores, supermarkets, pharmacies and wholesalers will be attending to view an extensive range of natural, organic, Fairtrade, free-from and eco-friendly products. Al Overton, beauty buyer at Planet Organic, says: “Natural & Organic Products Europe is an essential trade event for us to meet with suppliers and discover the best natural beauty brands from around the world.” The event also boasts a Natural Beauty and Spa Theatre, sponsored by Dr. Bronner’s Magic Soaps and Kinetic Natural Products Distributer, where visitors can attend sessions on market trends and developments.
PRESTIGE PROVING POPULAR More prevalent beauty consultants in-store are indicative of strong growth in the
UK prestige beauty market, says June Jensen, director of NPD Beauty UK. Research from the NPD Group shows the prestige beauty market grew by 9.4% in 2011 to £1.7 billion, while male and female fragrances each grew by 10.7% year-on-year. Jensen says: “The UK prestige beauty market is experiencing one of the most robust sales periods ever. Brand media investment, bigger in-store animation and price promotions have all been crucial foundations of this growth. The in-store personal beauty consultant is more prevalent within department stores in the UK. Prestige Beauty will remain a competitive environment in 2012, along with exciting new launches, and manufacturers are likely to continue to offer additional value by offering gifts with purchase.” The growth of the fragrance sector in 2011 was fuelled by the new and successful launch of the Jimmy Choo fragrance. The start of last year also saw a strong push on lip colour, with launches and in-store activity from Lancôme, Dior, YSL, Chanel and Estée Lauder – among others.
www.purebeauty.co.uk
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