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The Bluebeards Revenge


is a paraben free, premium quality shaving cream. It contains Decelerine to specifically reduce hair growth and combat tough stubble. It has been formulated to the company’s unique specification in one of the UK’s premier male cosmetics laboratories, which is a renowned expert in the field of shaving cream. As well as slowing down beard regrowth, Decelerine relieves and soothes the effects of shaving (especially in skin prone to irritation and dryness) by providing moisturisation and protection to facilitate its regeneration. The brand has recently appointed SAS & Company as its UK Distributor. Rsp from £9.99, The Bluebeard’s Revenge, 01752 898 191.


The Shave Doctor


products have been designed and rigorously tested by Mark Sproston, a practicing shaving professional and expert in men’s skin care. These paraben-free products are used in barbers, salons and spas where product performance is paramount to achieving award-winning results. Scrub Down Pre Shave Facial Wash has non-abrasive exfoliant beads to help release stubborn ingrown hairs. Shave Oil is designed to heavily reduce razor


rash and burn, while Shave Crème protects the face better than foam or gel, finishing off with quickly absorbed Moisturazor to leave the skin refreshed and cool. The Shave Doctor is proud to have won two silver and a bronze awards at The Pure Beauty Awards for Best Male Skincare Launch and Best Male Shaving Launch. Rsp from £4.75, The Shavedoctor Company, www.shavedoctor.co.uk.


Original Penguin for Men


is ‘a classic and sophisticated scent for men of all ages wanting to stand out from the crowd.’ The first fragrance from the iconic fashion brand, Original Penguin for Men, opens with top notes of golden apple, purple sage and Mediterranean neroli. Heart notes of black pepper, fir needle and lavender Provence lead to base notes of vanilla noir, red patchouli, tonka bean and dark musk. The bottle resembles a hip-flask, with a magnetic heavyweight gold cap featuring cross-stitching detail and an embossed penguin logo. Rsp from £33, New Wave Fragrances, www.originalpenguin.co.uk.


Z Zegna is a woody, watery, aromatic scent with top notes of white pepper, bergamot, casoar fruit and rosemary. At its heart are seductive notes of iris and nutmeg that lead into a sensual base of cashmere wood and patchouli. The bold packaging features type on both the bottle and box that prominently pronounces the Z Zegna brand and a colour palette that is eye-catching, manly and edgy. The campaign, shot by David Sims, takes place among a prominent cityscape that aptly represents the environment of the Z Zegna man. Avaialable exclusively at Harrods. Rsp from £40, Aramis & Designer Fragrances, www.zegna.com.


Just for Men AutoStop is the first men’s hair colour that does the thinking for men, ‘shutting off’ at just the right colour for perfect results every time. The formula requires no mixing or mess, and is easily combed into hair. It works in just ten minutes and the gentle formula contains no ammonia or peroxide. AutoStop comes in four shades, making it easy to find the right one for your customer. Rsp £8.65, Dendron, http://uk.justformen.com.


Wilkinson Sword Hydro Shave Care Range


includes the perfect products to prepare skin for a smooth shave and keep it hydrated afterwards. Wilkinson Sword Hydro Sensitive Shave Gel features a specially formulated anti-irritation formula with aloe vera and other beard-softening emollients to soften hair and help protect skin from irritation, while Moisturising Shave Gel contains vitamin E and pro vitamin B5 to help protect and nourish skin. Deep Hydration Shave Cream prepares skin for a comfortable shave and is enriched with vitamin E, pro vitamin B5 and marine extract to promote healthy looking skin. The range also includes Hydro Sensitive Foam and Sensitive After Shave Balm. Rsp from £3.09, Wilkinson Sword, www.wilkinsonsword.co.uk.


www.purebeauty.co.uk


March 2012 Pure Beauty


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