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MALE GROOMING Lynx Hair Shampoo and Styling Range


is a new range of shampoos and styling products developed with powerful, innovative ingredients to fight dirty, greasy, flaky and over-gelled hair, all products in the range are designed to suit different hair types and address a range of concerns. For hair cleansing, the Lynx Hair portfolio includes: Anti Dandruff, 2 in 1, Intense Clean, Just Clean and Attract Shampoo; while for styling, Lynx has developed a range that focuses on specific end looks, as well as a collection of new generation cream gels. The new range has been given a stylish, masculine design that takes cues from the existing Lynx range of deodorants and shower gels, to aid consumer recognition and give the products added prominence on shelf. Rsp from £3.49, Unilever UK, www.lynxeffect.com/uk.


Lynx Attract for Men Bodyspray combines notes of pomegranate, apple, blueberry, violet, sage lavender, tobacco wood and sandalwood. The range also includes a limited edition female variant and the launch is being supported by a £7.2 million marketing campaign across TV, digital, cinema, OOH and PR. The second phase of the marketing campaign launched on 22 February and saw a trio of special ‘news broadcasts’ hitting screens to report on the chaos being unleashed across the globe by the irresistible scents of Lynx Attract: For Him and For Her. Two further films – Controlled Explosion and Reactions – continue the story, and will be hosted on Lynx’s Facebook page and YouTube channel; while a YouTube homepage takeover, VOD and digital OOH activity will see the chaos spread across multiple channels. Rsp £3.25, Unilever UK, www.lynxeffect.com/uk.


BlanX Intensive Stain Removal Whitening Toothpaste


effectively removes stains from tooth enamel caused by smoke, food, drink and plaque, the main causes of discoloured teeth, which many other toothpastes can’t tackle. The secret of BlanX is in its unique ingredients. It contains arctic lichen and bamboo micro powder, which help to restore the natural whiteness of teeth without being abrasive. It also has an intense natural aroma to leave the mouth feeling fresh, while the active ingredients effectively prevent the formation of plaque and tartar. Rsp £7.14, Acdoco, www.blanxuk.com.


NIVEA FOR MEN Skin Energy


is a range of seven products with new and improved formulas. Along with the range’s key ingredient coenzyme Q10, the formulas now include guarana plant extract and taurine, to help revitalise skin cells. Skin Energy Face Care Cream instantly revitalises and strengthens tired skin while reducing signs of stress and fatigue. Moisturising the skin without leaving a greasy residue, the formula is also enriched with vitamins and UVA/UVB filters to help protect against environmental stresses. Meanwhile, Skin Energy Face Care Gel rapidly stimulates the senses and invigorates skin thanks to its formula enriched with coenzyme Q10, creatine and menthol. Light and quick to absorb, the gel leaves skin feeling fresh while helping to fight the visible signs of stress and tiredness. The range also includes Facial Cleanser, Eye Roll-On, Shaving Gel and Double Action Balm. Rsp from £4.34, Beiersdorf, www.niveaformen.com.


Oral-B Triumph 5000 with Smartguide


is the most stylish, technologically-advanced rechargeable toothbrush on the market. Featuring a new triple action pressure control system, this revolutionary power brush indicates where to brush and the optimum pressure to use. Boasting five cleaning modes with 3D technology, this unique brush removes up to twice as much plaque as an ordinary manual toothbrush and naturally whitens teeth in 21 days. The Oral-B Professional Care 5000 Triumph with SmartGuide is the only rechargeable toothbrush to receive platinum endorsement by the British Dental Health Foundation. Rsp £179.99, P&G, www.oral-b.com/uk.


Philips Aqua Touch


is an affordable electric shaver that is fully waterproof, meaning it can be used wet with foam or gel for a smoother, more comfortable shave and greater skin protection. AquaTouch features an in-built Aquatec seal, which means that the shaver is fully waterproof and optimised for use with shaving gel or foam for enhanced skin comfort and less skin irritation. It also has caps covering the cutters to prevent the rotary blades from damaging skin, as well as a Super Lift & Cut feature that helps to lift hairs away from the skin before cutting them, to guarantee a close shave. Rsp £100, Philips, www.philips.co.uk.


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Pure Beauty March 2012


www.purebeauty.co.uk


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