men to have a regime is the hardest part, although I have found that replacing the word regime with ‘shaving process’ helps it sound masculine. Begin in the shower or by cleansing the face with warm water. Use a scrub to help lift up the beard hair and then rinse. Apply a quality shave cream and then shave in the same direction as the hair grow using a sharp razor. Splash on cold water, pat dry then apply a balm or moisturiser.”


Be aware of current facial hair trends and the products needed to achieve them Karen Cox, senior product manager at Wilkinson Sword, says: “The designer stubble trend has been gathering pace over the last few years and is especially apparent in under 24 year olds. According to research by The Futures Company, younger men (aged 18-34) sport designer stubble for personal style purposes. To keep facial hair in your chosen style, the Wilkinson Sword Quattro Titanium Precision is the only wet razor that shaves, trims and edges in one grooming gadget. The edging blades help to


create exact lines in tricky-to-reach areas, while the trimmer, with its four adjustable trimming levels, allows you to trim stubble to the desired length.” Ben Cannon, marketing manager at Philips Consumer Lifestyle, adds: “The clean shaven look will never go out of fashion and with the new technology found in electric shavers such as Philips SensoTouch 3D, men can


be guaranteed a close shave, with foam or without, quickly and conveniently. But there is also an ever-increasing trend for men to express themselves through their facial hair, especially as stubble and beards become more acceptable in the workplace. This year, the rugged, ‘urban lumberjack’ look featuring a neatly trimmed, full facial


www.purebeauty.co.uk


March 2012 Pure Beauty


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