Behind beauty
Tracy Van Heusden, senior beauty buyer at House of Fraser, reveals the highlights of her month in beauty
Reacquaint your nails with Chanel’s biggest hits this March in the shape of Shade Parade, a smash hit collection of Chanel’s best and brightest nail colours. Rediscover Particulière, the must-have taupe shade that created hysteria across the beauty industry, or Dragon, an intense enigmatic red for true nail power dressing. Catch the charming video for Shade Parade
now and delight in the manicured chorus lines of dancing nails. Launching at the end of the month, nail aficionados will need to be quick to catch the eight hero shades. Exploding into the male fragrance stratosphere on 7 March, Victor & Rolf launches Spicebomb. An addictive blend of chilli and saffron melt into masculine heart notes of leather and tobacco, finishing on a well-rounded base of vetiver. Finally, dress up your complexion with a little sun with NARS Bronzing collection, featuring Body Illuminator and Bronzing Powder in Laguna, and the striking teal eyeshadow in Tropic.
CETUEM LAUNCHED IN
SELFRIDGES Cetuem Cosmetics’ celebrity endorsed range of skincare and body care products and award winning treatments are now available from Selfridges, at the Cobella Hair and Beauty Salon on the 3rd floor. SCR Gold Serum, SCR Gold Crème de Lite and Illuminating Mask are available for the face while Seaweed Body Gel, SCR Gold Firming Body Lotion and SCR Gold Cellulite Body Cream offer firming and anti-cellulite properties for the body. The body care products are also used in the SCR Gold Seaweed Bodywrap treatment, named the Best Body Shaping treatment by Harper’s Bazaar, while SCR Gold Serum and Crème de Lite are used in the SCR Gold bespoke facials. Visit
www.cetuem.com for more information.
FAITH IN SAMPLING
Faith Products, manufacturer of the award-winning Faith in Nature natural beauty range, has launched a two-month consumer sampling programme to support its entry into Tesco stores. Faith in Nature has appointed retail training company Beyond the Box to place promotional teams into selected Tesco stores, with the aim of generating brand awareness, stimulating product trial and promoting the brand’s chemical-free and animal-cruelty free selling points. Faith Products was founded by Rivka Rose over thirty years ago, with a clear mission to produce skin and hair care products from naturally derived sources that contain no artificial colours or fragrances, do not harm the user and ensure minimal damage to the environment. Sue Davies, business development director at Beyond The Box, says: “The Faith in Nature ranges with their natural, environmental proposition are particularly compelling. Not only do they conform to the highest manufacturing and quality control standards, they are also BUAV approved meaning neither the products or their ingredients are tested on animals at any stage. This investment in a strong consumer sampling initiative will help to grow brand awareness by intensively supporting this latest in-store launch.” Visit
www.faithinnature.co.uk for more information about the range.
www.purebeauty.co.uk March 2012 Pure Beauty 27
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