Top five new hair care products in the press January 2012 • Ojon Ati Rejuvenating Hair And Scalp Treatment • Wella Professionals Enrich Repairing Mousse • Affinage Bubble Gum Super Shiny Cream • Garnier Nutrisse Nourishing Foam • Toni&Guy Cleanse Shampoo For Advanced Detox
unwanted colour from the hair in 60 minutes. Each pack contains an after-treatment buffer to strengthen and condition hair. Colour Rewind is available exclusively at Superdrug from April. Rsp £9.99,
Superdrug,
www.superdrug.com.
4. Shockwaves Natural Definition
is a new range of gel products designed to create cutting-edge, natural looking styles without compromising on strong hold. The non-greasy, non- sticky formulations contain carefully balanced combinations of micro-fine ingredients that keep hair in place with controlled flexibility. Shockwaves Natural Defnition Styling Gel gives strong hold while being gentle on the hair and scalp, and can be re-activated with damp fingers to refresh your style. Natural Definition Texture Gel adds texture to hair for a fuller appearance, while offering strong hold along with additional caring and conditioning
benefits. Finally, Natural Definition Styling Spray controls frizz and gives long lasting hold with humidity resistance, without feeling sticky or greasy. Rsp £2.49 each, P&G, 0800 169 7944.
5. John Frieda Full Repair is a range of hair care and styling products designed to repair and transform damaged hair to create a full-bodied, healthy looking style with natural movement. The range includes Inca Inchi oil, an Amazonian lightweight micro-oil rich in omega-3 that creates smooth, more manageable hair without weighing it down. The range repairs the internal and external structure of the hair, transforming it from the first use. The range comprises John Frieda Full Repair Full Body Shampoo and Conditioner, Deep Conditioner, Perfect Ends Sheer Mist, Perfect Ends Deep Infusion, Root Lift Foam and Heat Activated Styling Spray. Rsp from £5.59, Kao Brands,
www.johnfrieda.co.uk.
ONE TO WATCH
Lynx Hair Shampoo and Styling Range is a new range of shampoos and styling products designed to help men get ahead in the mating game. Developed with powerful, innovative ingredients, all products are
designed to suit different hair types and address a range of concerns. For hair cleansing, the Lynx Hair portfolio includes five variants: Anti Dandruff, 2 in 1, Intense Clean, Just Clean and Attract Shampoo; while for styling, Lynx has focused on specific end looks, as well as a collection of new generation cream gels. Richard Whitty, Lynx Hair brand manager, says: “Our portfolio of deodorants and shower gels has already given Lynx the number one position in male grooming, so we cannot wait to see what will happen when we unleash the Lynx effect on the hair care category.” The new range has been given a stylish, masculine design which takes cues from the existing Lynx range of deodorants and shower gels, to aid consumer recognition. Rsp from £3.49, Unilever UK,
www.lynxeffect.com/uk.
www.purebeauty.co.uk
manager, Helen of Troy I’m bored of my long, straight, fine hair – what styling appliance can I invest in to overhaul my look?
For when everyday hair is not enough, Enrapture is the solution! The range features three great products that create a variety of styles: waves, volume and big bouncy curls. The Encode Totem Styler is the first styler to feature three independent heat zones that can be set to different temperatures using the encoder dials. As a result, you can create a total of 27 different style combinations. Like all Enrapture products, it features titanium plates which are ultra smooth to prevent snagging. They also heat up faster than ceramic ones, recover quickly from wave to wave and distribute heat more evenly. To achieve on- trend mermaid waves, try the Amplify Jumbo Waver. Currently it is the only waver on the market with jumbo 25mm barrels which will create big ‘S’ waves rather than the standard crimps. The Extremity Heated Rollers with Duo Heat Technology will firmly lock in curls of any length and style. Ready to use in two minutes, the set comes with 20 rollers to save you time. Ten medium size rollers create tighter glamorous curls while the ten large size rollers provide greater root lift and the Kate Middleton blow dry look on longer styles.
Q A
David Leigh, trade marketing
Customer Q&A
March 2012 Pure Beauty
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