NEWS
BEST TOOTH FORWARD
GlaxoSmithKline, the manufacturer behind brands including Sensodyne, Macleans, Corsodyl and Aquafresh, unveiled its plans for 2012 during its annual Live+ trade media event last month. The event reinforced the company’s long-term commitment to collaborating with its key retail partners. The company explained how it will introduce a ‘raft of new innovation’ along with a multi-million pound marketing support package for its dental care brands. Peter Harding, general manager of GlaxoSmithKline consumer healthcare, Great Britain & Ireland, says: “Our brands are built on unrivalled scientific expertise and grounded in consumer and shopper understanding. Our science, innovation and agility have enabled us to develop an ambitious plan for 2012. This will see the introduction of a number of ground- breaking and category-defining new products, underpinned by a multi-million pound marketing investment and a commitment to driving long term category growth.”
IN-COSMETICS TO
PREMIUM POSITION
The Premium Market Report for 2011/12 is due to be released this month, and this year it will be supported by the launch of a new website, www.
thepremiummarket.com. Author of the report, Imogen Matthews, says visitors to the site will be able to download the Product Category Trend section from last year’s report, and can read the new Premium Market Report blog. Since 1993 the Premium Market Report has been published annually with the aim of providing informed, up-to-date opinion and analysis of the UK’s premium cosmetics, skincare and fragrance markets. Matthews says: “Making sense of buyer behaviour and current trends so that you can prepare for what will be hot in the future can be challenging. The entire information gathering process is difficult and time- consuming. I created the Premium Market Report to help change all that. By offering clear, concise and dependable commentary I want to give you access to the information that will help you to plan your marketing budgets wisely and back the right products.” For more information visit
www.thepremiummarket.com.
8 Pure Beauty March 2012
TAKE PLACE IN APRIL The role of efficacy in cosmetics, and the effect of social media on the beauty industry, are two themes likely to be highlighted at this year’s personal care ingredients event, in-cosmetics. The annual event is being held in Barcelona from April 17 -19, and offers insights into the beauty industry’s scientific advances and emerging markets. Almost 400 exhibitors have already signed up to showcase their collections
of cosmetic ingredients and technologies at the event. Other highlights include the Innovation Zone, which presents the latest ingredients and products selected by Mintel Beauty Innovation; Innovation Seminars; workshops; scientific seminars; and marketing trends presentations. For further information visit
www.in-cosmetics.com.
DESIGNER FRAGRANCE 4711, one of the oldest cologne brands in the world, was the
official sponsor of Matthew Williamson’s Autumn/Winter 2012 catwalk show in London during London Fashion Week. The two cult brands were described as offering the ‘perfect synergy of history, unique signature design and ultimate luxury’. The Matthew Williamson fashion house was founded in 1997 by designer Matthew Williamson and CEO Joseph Velosa, and this year celebrates 15 years of internationally renowned collections that have been worn by the likes of Kate Moss and Jade Jagger. 4711, meanwhile, is referred to as a ‘wonder water’ that dates back to the 17th Century. The timeless fragrance features notes of bergamot, lemon, orange, lavender, rosemary and neroli. Williamson says: “I have loved 4711 for many years, its ethos is very much in line with my own inspiration and thinking. I love the classic opulence of the bottle design and its unique brand heritage.”
www.purebeauty.co.uk
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