DMX FEATURE HIGHLIGHTS
A NEW OUTLOOK FOR DIRECT MARKETING
WHAT IS DIRECT MARKETING EXPO?
Direct Marketing Expo (DMX) is the dedicated direct marketing exhibition, completing the multi-channel marketing offering at the UK’s largest marketing, media and advertising event. DMX launches in 2012, to supply the direct marketing industry with a fresh outlook on the tools and techniques for effective marketing strategies.
Building on the popular Direct Marketing Zone at TFM&A over the past two years, DMX will meet the direct marketing needs of over 4,000 visitors hungry for the latest advancements in response based marketing. Attend DMX for free with your TFM&A, OA&A or Publishing Expo badge.
WHO VISITS DMX?
If you’re a marketer or senior manager implementing multi-channel campaign strategies, Direct Marketing Expo is a must. The direct marketing industry has grown dramatically in sophistication since the days of junk mail – and 2012 is the year that marketers should ensure their DM campaigns reflect this. All marketers should attend DMX to prepare their strategy and ensure they showcase forward-thinking marketing across all channels to add value to their marketing activities in digital, online, data and CRM.
FRESH, UNIQUE SEMINAR CONTENT
DMX shows the industry that investing in an updated direct marketing strategy doesn’t have to be costly – 12 fascinating and thought-provoking seminar sessions over two days can inspire your 2012 vision for free with your badge! Plus, DMX visitors can attend all seminars and keynotes in TFM&A and OA&A with their DMX badge. Take a look at pages 16-27 for the full seminar list and pages 14-15 for the full Keynote details.
DIRECT MARKETING EXPO
With more than 40 suppliers under one roof, DMX brings a welcome direct marketing addition to TFM&A 2012
DEDICATED PROMOTIONS AND INCENTIVES PAVILION
Ensure your campaigns appeal to your customers, and visit this specialist area to maximise your incentivised marketing strategy. To enhance your campaigns, LGP GEM, Fling Promotions and Channel Merchandise, among others, will be exhibiting their services in this focused area of the show.
THE GMA LOUNGE
The Global Marketing Alliance will be taking the strain out of networking at DMX, come and lounge with them! Pull up a chair and chat in the GMA lounge area on stand F70.
WHAT CAN YOU EXPECT?
Leading suppliers to ensure your strategy is successful in execution. A great vision needs to be supported by the sophisticated technology to make it happen, which is why we’ll be hosting 40 leading solutions providers under one roof at DMX, including:
Digital Printing Promotional Merchandise Incentive Schemes Address Management Software Direct Marketing Software List Providers and Brokers Postal & Distribution Services Telemarketing Services – and more! View the full list of exhibitors on pages 3-5.
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