WEDNESDAY 29 FEBRUARY Seminar Programme sponsored by: Online Advertising Theatre
10.00- 10.30
Analytics/Measuring Online Advertising
Know Your Online Advertising Campaign, Understand Your Audience
Caroline Ewings, Client Development Director, Research Now Malcolm Murdoch, Director of Digital Data, Mindshare
11.30- 12.00
12.30- 13.00
13.30- 14.00
15.00- 15.30
Attribution
Behavioural Marketing
Advertising Networks
Viva Attribution! Revolutionising digital spend
Innovations in Behavioural Targeting – What to look out for in 2012 Case Study: Virgin and Dennis Publishing
RTB: Publishers Get Higher eCPMs. Brands get more value. Fact or fiction?
Online Advertising “Men Are From Mars, Women Are From Venus”: How online advertisers can communicate more effectively with women Case Studies: Dove, Old Spice, Queen of Shaves
16.00- 16.30
Semantic Advertising New Levels of Consumer Engagement with Semantic Advertising
Affiliate Marketing Theatre
10.00- 10.30
11.30- 12.00
Affiliate Marketing Networks
Behavioural Retargeting
The Benefits and Challenges of Private and Public Networks
Guaranteeing Month on Month Uplift? The psychology behind behavioural retargeting Case Study: Thistle Hotel
12.30- 13.00
13.30- 14.00
15.00- 15.30
16.00- 16.30
26
Affiliate Marketing Management
Mobile Affiliate Marketing
Performance Marketing
Performance Marketing
Managing Affiliates: A hands-on guide
Mobile and M-Commerce: The Complete Picture
The Power of Performace Marketing Case Studies: Charles Tyrwitt, Elemis
Remaining Ahead of the Curve: Our top 10 predictions for the future or performance marketing
Craig Jackson, Affiliate Manager, Latitude Digital Marketing
Eleanor Pickering, Account Director, Commission Junction Martin Connelly, Commerical Director, AdGenie
Duncan Popham, Managing Director, Total Search Solutions
Kevin Edwards, Strategy Director, Affiliate Window
Liane Dietrich, Managing Director, Linkshare
Matt Bailey, Commercial Director, Performance Horizon
Timetables accurate at time of print and are subject to changes. Check the seminar boards outside each theatre for more details. All sessions are subject to change, amendment or substitution. The organisers cannot accept responsibility for inconvenience or expense caused as a result of such changes.
Christian Howes, Digital Solutions Director, Tagman
Neil McClements, CEO, Merchenta supported by:
Julia Smith, Global Communications Director, Jemm Group
Gail Parminter, Creative Consultant, Madwomen and IDM Course Director
Damon Francis, Business Development Director, ADmantX
sponsored by:
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