WEDNESDAY 29 FEBRUARY Seminar Programme sponsored by:
Social Media Theatre Social Media
10.00- 10.30
Analytics & Metrics
Social Analytics Suck: Why businesses struggle with social metrics and how you can use simple principles to track your progress Case Study: MTV
11.30- 12.00
Social Media ROI
Simplifying Facebook Commerce Case Study: Oriflame
Joe Edwards, Digital and Social Planner, IDM Course Director and OTM
David Bowen, Product Manager, EPiServer
Jonathon Cook, Head of New Media, Valtech
12.30- 13.00
13.30- 14.00
Social CRM
Social Media Marketing
Social CRM: What is it and how can I implement it with CRM?
Social Media and Content Marketing: How to win traffic and engage audiences
Jeff Richards, Head of Training Program Development, Sage CRM
Karen Webber, Head of Marketing, Adfero
Amanda Kouwenhoven, Head of Social, Adfero
15.00- 15.30
16.00- 16.30
Emerging Social Media Trends
Social Media Marketing
How Brands Are Successfully Using Social Media to Engage and Interact with their Audience
Social Media: A new era for measurable direct marketing
Search Marketing Theatre SEO
10.00- 10.30
11.30- 12.00
12.30- 13.00
13.30- 14.00
Search Marketing SEO SEO/PPC
Marina Lumley, CIM Course Director, The CIM
Martin Smith, Head of Marketing, Neolane
sponsored by:
Tips & Techniques: Optimize the indexing of your website in Google and other search engines
Maximise Digital Platforms to Achieve Key Conversion Metrics
SEO - The Latest Keys to Success: What’s new for 2012 and beyond…
An Integrated Approach to Driving More Traffic and Sales to Your Ecommerce Website Case Studies: Boards Direct, Banglads, Physio-Med, Weight-to-go
15.00- 15.30
16.00- 16.30
24
Search Marketing Analytics
SEO
The History of Agencies and the New Era of Performance Marketing
The Changing Face of Search - Latest trends from CIM and Google
Mike Rogers, Managing Director, Optimize Search Marketing and IDM Course Director
Andrew Henning, Managing Director, Redweb
Hugh Jackson, Director, MediaCo (UK) Ltd
Ann Stanley, Managing Director, Anicca Solutions
Laurent Boninfante, EMEA Managing Director, Acquisio
Graham Hansell, Course Director, The CIM
Timetables accurate at time of print and are subject to changes. Check the seminar boards outside each theatre for more details. All sessions are subject to change, amendment or substitution. The organisers cannot accept responsibility for inconvenience or expense caused as a result of such changes.
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