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TUESDAY 28 FEBRUARY Social Media Theatre


10.00- 10.30


11.30- 12.00


12.30- 13.00


13.30- 14.00


15.00- 15.30


16.00- 16.30


Social Media Marketing


Social Media Analytics & Metrics


Campaign Strategy & Management


Social Media Marketing


Emerging Social Media Trends


Brand Management & Social


How to Use Social Media to Improve Your SEO


Social Business: Branded Communities, Social Networks & CRM


Less Communication is More Conversation 10 Social Media Trends to Watch in 2012


Emerging Social Media Trends: What companies can do when they need results


How Social Media Can Power a Small Business


Search Marketing Theatre Search Marketing


10.00- 10.30


11.30- 12.00


12.30- 13.00


13.30- 14.00


15.00- 15.30


Social & Search


Tim Grice, Head of Search, Branded 3 Search Ltd


Finlay Carmichael, Consulting Director, C2 Software Ltd


Martin Smith, Head of Marketing, Neolane


Chris Hackney, VP Client Services, Vitrue


Guy Levine, CEO, Return on Digital


Dan Martin, Editor, BusinessZone.co.uk


sponsored by:


Seminar Programme sponsored by:


Leveraging Integrated Search for International Organisations Case Study: Argos & TalkSPORT


SEO + Social = ROI; How they combine to benefit YOUR business!


SEO PPC SEO Tips & Techniques Revealed


Maximise Your Lead Generation with Adwords Display Targeting Techniques Case Study: Evo Energy


Search Marketing


The New Formula for Search. How innovative search strategies have interesting, creative and remarkable content at their heart Case Studies: Waterstones, Stavely Head and Lloyds Pharmacy


16.00- 16.30


18 SEO Advanced SEO Strategies for 2012


Martin Dinham, Sales Director, Guava, Matt Whelan, PPC Director, Guava


John Heffernan, Business Development Manager, MediaCo (UK) Ltd


Geoff Parker, Client Services Director, Click Consult Ltd


Alistair Dent, Head of PPC Training, Periscopix


Tom Salmon, Marketing Director Epiphany Search, Gareth Battersby, Creative Director, Epiphany Search


Tim Grice, Head of Search, Branded 3 Search Ltd


Timetables accurate at time of print and are subject to changes. Check the seminar boards outside each theatre for more details. All sessions are subject to change, amendment or substitution. The organisers cannot accept responsibility for inconvenience or expense caused as a result of such changes.


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