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Seminar Programme Content Management & Web Analytics Theatre


10.00- 10.30


11.30- 12.00


12.30- 13.00


13.30- 14.00


15.00- 15.30


Website Design & Useability


Hosting & Managed Services


Ecommerce Solutions


Classy, Clowny or Crude? How your site’s typography affects your brand


After the Cloudrush: Proven low risk steps to evolve your website


Improving Online Customer Experience and Sales with Live Chat


Cloud Technologies How Cloud Technology Helped Vodafone Improve Their Client/Agency Interactions Case Study: Vodafone


Web Analytics/ Tracking / Analysis


Discover How Leading Organisations are Using IBM’s Coremetrics Digital Marketing Optimisation Suite to Capitalise on the Opportunity Presented by the Growing Digital Age


16.00- 16.30


Digital Asset Management


Email & Mobile Theatre Email Marketing


10.00- 10.30


What Does This DAM Thing Do? Find, locate, archive and access files regardless of location


Davin Kluttz, Product Line Manager, Extensis


Simon Abrahams, Product Marketing Manager, Rackspace Hosting


Susanne Balter, VP Global Marketing, Netop Business Solutions


Josh Gilbertson, Business Development Director, SkyDox


Nicole Penn, Senior SaaS Consultant, Enterprise Marketing Management, IBM


TUESDAY 28 FEBRUARY sponsored by:


Davin Kluttz, Product Line Manager, Extensis


sponsored by:


Successful Email Marketing: The latest strategies and tactics from leading brands Case Study: The FA, Halfords, Virgin Limited Edition


11.30- 12.00


12.30- 13.00


13.30- 14.00


15.00- 15.30


16.00- 16.30


Multi-Channel Marketing


Email Marketing


Running the Digital Relay 2012 Case Study: EA Games


2012 Strategies: Using customer intelligence to make communications that count Case Study: Kitbag


Email 2.0 Email Marketing


Best Practices to ‘Socialize’ your Email Marketing Campaign in the Age of Social Media


How Lucky Voice Grew their Email Database 100% in 12 months to 200K Case Study: Lucky Voice


Mobile Marketing


It’s Not a Phone: A future of mobile marketing Case Study: Guinness, Ikea, Burger King, Trip Advisor, BSkyB


Philip Storey, Email Consultant, eCircle


Matt Potter, Head of Product and Proposition, Experian CheetahMail


Samuel Ricard, VP Sales EMEA, Lyris


Alan Keller, VP of Business Development, Vertical Response


Tim Watson, Email Marketing Consultant, Emailvision, Dan Pilkington, Lucky Voice


Mark Blayney Stuart, Head of Research, The CIM


Timetables accurate at time of print and are subject to changes. Check the seminar boards outside each theatre for more details. All sessions are subject to change, amendment or substitution. The organisers cannot accept responsibility for inconvenience or expense caused as a result of such changes.


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