BE PARTNER │ PSA
Florian and Emil, wearing traditional Inuit suits, watch the full moon rise over the horizon in northern Greenland.
In this extra large-format (15” x 10”) panoramic photo essay̶the official companion book (Braided River, 2011) to the new IMAX® film To The Arctic 3D from Warner Bros. Pictures, MacGillivray Freeman Films and IMAX Corporation̶award-winning nature photographer Florian Schulz takes readers on a personal journey to the remote-yet-vibrant Arctic. In contrast to the common perception of the Arctic as a ‘vast nothingness,’ Schulz’s images display an ecosystem of surprising richness that is teeming with life. Following the cycle of one year, To The Arctic showcases a pageant of wildlife̶oddly captivating shapes of muskoxen, waves of migrating caribou, and some of the most extraordinary images ever captured of a mother polar bear and her two cubs.
From expansive aerials of the rich reds and golds of the summer tundra and stark landscapes of ice, underwater glimpses of beluga whale pods and baby seals, to up-close and intimately personal portraits of a mother polar bear and her young cubs̶Schulz’s range of imagery, accompanied by his personal fieldwork stories, explores the remarkable diversity and drama of life in the Arctic. Complementing Schulz’s work is a foreword by Dr. Sylvia Earle, explorer-in-residence at the National Geographic Society and leader of the Sustainable Seas Expeditions, as well as essays from Tom Campion of the Alaska Wilderness League and Academy Award® nominated filmmaker, Greg MacGillivray, of MacGillivray Freeman Films. The book also includes several first-person accounts that describe Schulz’s larger-than-life adventures in the far north, where he endured subfreezing temperatures, camped on ice sheets, dove beneath icebergs, and rode hundreds of kilometers by dogsled in his efforts to capture life in the Arctic.
NATIONAL OUTREACH CAMPAIGN & EXHIBIT
Not only will the book be available as a film keepsake but its imagery will also be used to help build awareness of the Arctic Home campaign, recently launched by Coca-Cola in partnership with World Wildlife Fund. This effort is aimed at raising awareness and funds to support WWF’s conservation efforts to protect Arctic polar bears and their habitat. Footage from To The Arctic 3D can be seen in Coca-Cola’s Arctic Home advertisements and on the Arctic Home website
WWW.ARCTICHOME.COM
Florian Schulz will share a multimedia presentation with audiences across the country, combining photography, video and personal stories to help listeners to understand the importance of protecting the Arctic. The photographer has presented to audiences of up to 1,000 in the United States and Europe. An exhibit of images from To the Arctic will tour museums and theaters in select cities in the United States. An additional exhibit of images from To the Arctic was created by Earthjustice for use in advocacy work, and will be placed in strategic cities in 2012.
For more information, visit:
WWW.WELCOMETOTHEARCTIC.COM or
WWW.TOTHEARCTIC.COM
ABOUT THE BOOK
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