someone from ATRA to see if they know who was offering the tool you saw. Or maybe paging through the old Buyer’s Guide, and calling businesses you think should be selling that tool, in the hopes they do. No matter which way you choose, you could easily spend hours looking for that obscure device. Not any more: Now all you have to
do is bring up the GEARS web page and choose the online Buyer’s Guide link. Select the Tools heading, then enter your search criteria. Just like that, anyone who’s listed that tool shows up on the screen. Click the web link to bring up their web site, or call them directly using the phone number on your screen.
Terrific for Suppliers Too! The new GEARS online Buyer’s
Guide isn’t just a terrific tool for shops; it’s even more valuable to suppliers who serve the industry. Think about those old-style listings:
You had to create an ad that clearly described the products or services you offered. So, if you’re a parts company, is that all you say? Or do you list all the parts you offer? No, that’d cover too much space; no one would ever find what they were looking for on that list… And once you decided what to say
and had your listing written, you had to live with it for the entire year. Someone found a mistake or you changed your service structure? That’s okay; you’d be able to correct your listing… next year. But for the next 12 months you were stuck with it exactly the way you wrote it. That’s all behind us, because the
GEARS online Buyer’s Guide lets you edit your listing any time you want… as many times as you want. Every provider gets a unique account name and pass- word to access their listing, to tweak the wording, add keywords, or change the headings they’re listed under. Got a new tool you want to
announce? Add it to your keywords. Just like that, anyone who’s looking for that tool will be directed to your listing. Realized someone couldn’t find you with the keywords they chose? Change the keywords for your listing and it’ll never happen again. Want even better coverage? GEARS
offers special top-loaded listings with your company logo for a small fee. With
GEARS March 2012
the logo listings, every time your listing appears, it’s right at the top of the page, ahead of everyone in the basic listings. It’s just like Google’s Adwords, but you don’t have to pay for each click; just a single fee for preferred placement for the entire year. The new GEARS online Buyer’s
Guide: It’s the next logical step in the evolution of business-to-business con-
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tact for the transmission repair industry. Simply point, click, and just like that you have the business listings you’re looking for. It’s like having your own personal business researcher right at your fingertips.
If your product or service is not found in the listing, type in what you are looking for.
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