I N T R O D U C I N G the All-New GEARS Online Buyer’s Guide!
for something specifically targeted to transmission repairs. But access to the transmission industry just became a whole lot easier with the new GEARS Buyer’s Guide… now offered as an online, interactive search directory. Looking for parts manufacturers
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or suppliers? New, used, or remanu- factured? Business services or con- sultants? It doesn’t matter: Now those contacts are always just a click away. Virtually a Who’s Who for the
transmission industry, the GEARS Buyer’s Guide has long been the most comprehensive directory for providers who serve the business of transmission service and repair. For many companies, it was like
our industry’s very own Yellow Pages. Businesses depended on the exposure they received from the Guide, and focused considerable effort and expense making sure they received prominent placement every year. But as we’ve discovered, the
Yellow Pages is quickly losing its com- petitive edge. Internet search engines have begun to encroach on its services. Consumers want to perform targeted searches for the products or services they’re looking for, instead of paging through dozens of generic ads for com- panies that may be able to satisfy their needs… or then again, may not.
Search Easily with the GEARS Online Buyer’s Guide That’s why we’ve introduced the
all-new, GEARS online Buyer’s Guide for 2012. No more paging through list- ings in the hopes of finding one that might relate to your needs: Just enter your requirements and click “Search.”
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In the blink of an eye, you’ll have the names and contact information for every company that offers what you’re looking for… right at your fingertips. “The new online Buyer’s Guide
was the next logical step in its evolu- tion,” says GEARS Managing Director Rodger Bland. “The old-style, paper guide was a valuable tool, but it was time to take it into the computer age and take advantage of the electronic search functions and just-in-time update capa- bility that the internet format provides.” The new GEARS online Buyer’s
Guide works just like an internet search engine. But unlike those more familiar search engines with the silly-sounding names, the online Buyer’s Guide only lists businesses that serve the transmis- sion repair industry. Want to find a marketing compa-
ny? The GEARS online Buyer’s Guide will return a list of companies that spe- cialize in marketing automotive repair businesses. Looking for a business
coach? Every listing the online Buyer’s Guide returns will be for someone well- versed in your business model. That’s a valuable advantage,
because when you’re calling for a ser- vice, the last thing you want to do is spend your time teaching your consul- tant about your business. You called for their expertise, not the other way around. And the businesses listed on the GEARS online Buyer’s Guide all specialize in serving the transmission industry. Let’s look at how the new online
Buyer’s Guide works: You find your- self in need of a special tool. You saw the tool last year at Expo… or maybe it was on the pages of GEARS a few issues back; you don’t really remember exactly where you saw it or who was selling it… you just know it’s out there and you need it. In the past, you’d have to dig
through back issues, trying to find the ad you remembered seeing. Or contact
GEARS March 2012
inding the right resource has always been a challenge… especially when you’re looking
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