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West Valley View, Avondale, Arizona, Friday, March 2, 2012


Baseball (From Page 1)

celebrate the season. The event, which runs from 9 a.m. to 1 p.m., features in-stadium batting practice and autograph sessions by both teams.

Marketing Sports Card and Memorabilia Show, speed pitch, fan photos, kids’ inflatables, a Phoenix Coyotes booth featuring the mascot Howler, a Glendale fire truck and a Cactus League book signing with Hall of Fame pitcher Gaylord Perry.

Concourse activities include the Free Agent Sports

More than 120,000 people are expected to attend spring training at Goodyear Ballpark this year, Svetz said. Last year’s season drew 112,794 baseball fans. “If we hit that watermark this year, we’ll be up 15 to 20 percent,” he said. Officials hope the addition of more night games, which will be followed by fireworks, will help boost attendance. “I think we have established ourselves a little bit more

Goodyear received funding through Proposition 302 through the Southwest Valley Chamber of Commerce, which Svetz said allowed officials to advertise and pitch Goodyear to Ohio residents.

City to rebrand Old Town as Historic Avondale

by Rachel Trott staff writer

Take note, Old Town Avondale will soon change to Historic Avondale.

as a family-friendly atmosphere for spring training,” Svetz said. “We also are going to see an increased number in Ohio fans this year due to some marketing efforts we did this year.”

In 2009, 55 percent of all Goodyear Ballpark attendees were out-of-area guests, which is defined as anyone living outside of Maricopa County, Svetz said. That figure grew to 62 percent in 2011. There are 15 Cactus League teams; the highest attended

to revitalize the area along Western Avenue. While previous projects have included physical changes such as reconstruction of buildings and helping develop new businesses, the rebranding project involves the revitalization of perceptions, said Ernesto Fonseca, Avondale’s revitalization project coordinator.

facility in 2011 was Salt River Fields at Talking Stick Resort, which hosts the Diamondbacks and the Colorado Rockies. Nearly 360,000 people attended games at the facility. Crowds flocked to Camelback Ranch, too. Almost 195,000 fans were in the stands last year. For more information or to learn how to purchase tickets, visit the Goodyear Ballpark website, To buy tickets or learn more about Camelback Ranch, visit the website


Email address was wrong A Page 1 story published Feb. 28 had the wrong email address for Litchfield Park Little League President Mike Hirth. His email is The View regrets the error.

word ‘old’ itself is not exactly the most positive. Old is typically related to items that are not in that great of condition or are simply getting outdated,” he said. “Historic, in terms of meaning and perception, has a deeper connection to having something to offer in terms of history, knowledge and permanency in a particular place.”

Keeping historic in mind

“The perception of the The rebranding comes as part of the city’s efforts

of the revitalization puzzle, said Sandy Lopez, Avondale’s Community Development Block Grant manager. “Revitalization is a multi-faceted beast, if you

“The perception of the word ‘old’ itself is not exactly the most positive. Old is typically related to items that are not in that great of condition or are simply getting outdated. Historic, in terms of meaning and perception,

will. There are so many different areas, so many different things that need to click in order to achieve true revitalization,” she said. “It’s not only attracting businesses, but also consumers and whatnot beyond Western Avenue into housing in the area. [Rebranding] is just one of those key components to being able to achieve revitalization in the area.”

Vision for Historic Avondale

has a deeper connection to having something to offer in terms of history, knowledge and permanency in a particular place.”

— Ernesto Fonseca Avondale revitalization project coordinator

for the future The first step on the road to rebranding Old Town will involve replacing signs in the area and developing a new website. Keeping the new name in mind, future construction in the area as part of the revitalization project will try to preserve historic storefronts, Fonseca said. “We are trying to incorporate with the present,” he said. “We’ve hired architects who have experience with preservation of historic buildings and we’re trying to develop plans to have the historic look of the buildings to be preserved as much as possible, although some things may be changed.” Ultimately, the rebranding of the area is just one piece

Lopez said that one of her goals for a revitalized Historic Avondale involves the area’s being a unique corner of the West Valley. “We want to see an area that is attractive, that draws people from outside the area,” she said. “Maybe there’s a particular business that is unique and if you want whatever service or product that they offer you have to come here to get it. It’s really just about making it a destination in the West Valley.”

Lopez said that she feels positive about the rebranding of the area and revitalization efforts. “We’re definitely excited about seeing some things happening along the street,” she said. “We think there’s a lot of appeal and a lot of potential there, and while this may be a long, slow and difficult process, we’re confident that [the rebranding] can definitely make some positive changes and that we’ll see good things happen.”

Rachel Trott can be reached by email at rtrott@ or on Twitter @byracheltrott.

While there may be more work to do before that vision is fully realized,

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The housing at any Robson Resort community is intended for occupancy by at least one person 55 years of age or older per unit, although the occupants of a limited number of the dwelling units may be younger. One person must be at least 40 years old in each unit. No one in permanent residence under 19 years of age. Homes at PebbleCreek are offered and sold by PebbleCreek Properties Limited Partnership, owner/agent. PebbleCreek Construction Company, general contractor, ROC190149. Homes at Robson Ranch are offered and sold by Sun Lakes-Casa Grande Development LLC, owner/agent. Robson Ranch Arizona Construction Co, general contractor, ROC192584. No offer for sale or lease may be made or accepted prior to buyer’s receipt of Arizona Subdivision Public Report. A Public Report is available on the State Real Estate Department’s web site. Some amenities are not included in community service fees. All photos/pictorials are artist’s conception. Information subject to change without notice. ©2012 Robson Communities, Inc.®

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